Author(s)

Ariana Gjoni

Integrated Design, University for Business and Technology, UBT, Prishtina, Kosovo.

Color is one of the first elements to communicate the message behind a design. This study is about the design and color coordination of creating custom-er-centric products, and aims to understand the approach of Kosovo designers to color selection. Research has shown that color coordination is a key factor in design that affects the final effect of a product. The choice of color palette and color coordination is very important and should not be ignored, as color remains a powerful tool in design. Kosovo designers have shown also that se-lecting the color palette is a difficult process and references to color theory, schemes, and meaning of colors are very important for a better match of col-ors with the design. In-depth and authentic research is essential to a successful palette choice, so the design stands on a very strong and fulfilling point. These findings and the recommendations from this research are important for further success in the field of design, creative industry, architecture, business, entre-preneurship, teaching, etc.

Color, Palette, Design, Coordination

Gjoni, A. (2022) Color Coordination as a Powerful Design Tool. Art and Design Review, 10, 221-230. doi: 10.4236/adr.2022.102016.