E-Marketing and Its Strategies: Digital Opportunities and Challenges ()
ABSTRACT
The current article deals with the topic of e-marketing, its strategies,
opportunities and digital challenges, as one of the most successful and capable
mechanisms that can reach as many customers as possible. It also examines the
basic concepts of e-marketing, its features, multiple stages, multiple
mechanisms, the reasons for its spread, and its pros and cons. The study relied
on the descriptive approach. The most important findings of the research were:
the application of e-marketing requires the
provision of the appropriate digital environment, the availability of the
Internet and the proliferation of e-management have made e-marketing a
necessity of our era, and the success of e-marketing requires relying on
accurate strategies carefully studied. The research has also indicated that
several strategies can be used in the same organization in accordance with the
development of the internal and external environment of the organization, and
that there is no better strategy than the other. Rather, the nature of the
environment and the objectives set out make the organization resort to
strategies at the expense of the other, and the
successful choice from the various strategies should be based on studies and
analytical research of various inputs and outputs of information as well as the
accuracy and actual ability of objectives to be reflected. The research also
clarified that the use of e-marketing strategies provides many opportunities,
such as achieving a competitive advantage and a strategic position in the
market. Furthermore, it has shown that although the e-marketing strategy is
effective, there are still many challenges that require intensified efforts to
counter the negative effects of establishing confidence in customers and
encouraging them to seek their services and instilling a culture of digital communication.
Share and Cite:
Jaas, A. (2022) E-Marketing and Its Strategies: Digital Opportunities and Challenges.
Open Journal of Business and Management,
10, 822-845. doi:
10.4236/ojbm.2022.102046.