Forecasting the New Trends about the Consumer Behavior in the Cruise Industry Post COVID-19 - Journal of Data Analysis and Information Processing

JDAIP > Vol.10 No.1, February 2022

Journal of Data Analysis and Information Processing

Volume 10, Issue 1 (February 2022)

ISSN Print: 2327-7211 ISSN Online: 2327-7203

Google-based Impact Factor: 1.59 Citations

Forecasting the New Trends about the Consumer Behavior in the Cruise Industry Post COVID-19 ()

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Download as PDF (Size: 585KB) PP. 58-77

DOI: 10.4236/jdaip.2022.101004 250 Downloads 1,778 Views Citations

Author(s)

Ana Lucia Rodrigues da Silva, Reinaldo Castro Souza

Affiliation(s)

The Research Group on Maritime and River Cruises, Pontifical Catholic University of Rio de Janeiro, PUC Rio, Metrology and Industrial Quality (Pos MQI), Rio de Janeiro, Brazil.

ABSTRACT

This paper presented the new sanitary and health protocols implemented by cruise companies in order to internationally resuming the industry. The perception of Brazilians regarding these new protocols was identified through a quantitative survey with a sample of 412 Brazilian respondents, carried out between May and June 2021. As main results, sanitary and health protocols that do not affect their experiences on board were identified, as well as those protocols that compromised the experience perceived by the future traveler. The respondents’ propensity to travel on cruise ships and their perceptions about the influence of the ship size, the number of ports of call, nationalities on board, the number of guests, among other aspects, were also analyzed. Finally, in the final section of this paper, we presented an estimation of the expected number of cruisers for the 21/22 cruising season in Brazil, based on a kind Bayesian argument, considering different scenarios for the forthcoming season.

KEYWORDS

Cruise Industry, COVID-19, Sanitary and Health Protocols, Quantitative Sur-vey, Forecasting, Brazilian’s Cruisers

Share and Cite:

Silva, A. and Souza, R. (2022) Forecasting the New Trends about the Consumer Behavior in the Cruise Industry Post COVID-19. Journal of Data Analysis and Information Processing, 10, 58-77. doi: 10.4236/jdaip.2022.101004.

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