Author(s)

Nnaemeka E. Ijioma¹, Chinwe Nze²

¹Public Relations Unit, Alvan Ikoku Federal College of Education, Owerri, Nigeria.
²Department of Mass Communication, Imo State University, Owerri, Nigeria.

The study aimed to find out the level of vaccine hesitancy to COVID-19 vaccines in Nigeria and determine whether social media is facilitating the spread of anti-vaccination messages about COVID-19 vaccines and the extent of vaccine hesitancy which is attributable to use of social media. The researchers used the cultivation theory to explain how frequent use of social media for information about the coronavirus pandemic has influenced users’ attitudes towards the COVID-19 vaccine. A survey was conducted which produced quantitative data from 300 respondents using the multi-stage sampling technique, with the questionnaire as the instrument to elicit data on how social media influenced respondents’ decision on getting immunized. Findings showed that hesitancy is high in Nigeria. It revealed that social media is facilitating the spread of misinformation about the COVID-19 vaccine. The researchers found out that hesitancy is attributable to social media because social media was the leading information source (45%) that enabled respondents to make the decision not to take the COVID-19 vaccine. This study recommends that governments, the NCDC, the NPHCDA, the health industry and the media must use social media, alongside traditional media to propagate vaccine campaigns to negate the misinformation spreading online.

Coronavirus, Vaccine Hesitancy, Social Media, Cultivation Theory, COVID-19 Vaccine, WhatsApp, NCDC, WHO

Ijioma, N. and Nze, C. (2022) Evaluating the Influence of Social Media Use in COVID-19 Vaccine Hesitancy of Residents of Owerri Metropolis. Advances in Journalism and Communication, 10, 10-24. doi: 10.4236/ajc.2022.101002.