Author(s)

H. M. K. Nanayakkara, Y. M. S. W. V. Sangarandeniya

Department of Human Resource Management, University of Kelaniya, Kelaniya, Sri Lanka.

Today, in this rapidly changing business world, organizations focus more than ever on corporate social responsibility as a strategy to achieve their overall business objectives and attain sustainability. Therefore, properly recognizing its impact on both company and its employees is crucial. This study aimed to identify the impact of perceived corporate social responsibility (CSR) on employee engagement. Further, it attempted to understand the relationship between CSR and employee engagement and assess the level of perceived corporate social responsibility and employee engagement among the selected sample. The final study sample consisted of Executive and Managerial level employees in a selected private hospital which engages in the healthcare services sector in Sri Lanka. The data were collected from 216 respondents using a self-administered questionnaire via both personal visits to the organization and internet-based methods. The study was a cross-sectional research study done in a non-contrived setting with minimal researcher interference. Descriptive statistics, correlation analysis, and simple regression analysis were mainly used for the analysis. The results revealed a significant positive relationship between the two variables. Further, it showed a significant positive impact of perceived CSR on employee engagement. These research findings provide compelling evidence of how CSR could work as an investment rather than a cost for the organizations. Thus, this study helps the organization focus its attention on improving the employee engagement ratio through CSR activities.

Corporate Social Responsibility (CSR), Employee Engagement, Healthcare Services Sector

Nanayakkara, H. and Sangarandeniya, Y. (2022) Employee Engagement through Corporate Social Responsibility: A Study of Executive and Managerial Level Employees of XYZ Company in Private Healthcare Services Sector. Open Journal of Business and Management, 10, 1-16. doi: 10.4236/ojbm.2022.101001.