Towards a Model of Public Relations for Public Organizations of Afghanistan - Open Journal of Social Sciences

JSS > Vol.9 No.7, July 2021

Open Journal of Social Sciences

Volume 9, Issue 7 (July 2021)

ISSN Print: 2327-5952 ISSN Online: 2327-5960

Google-based Impact Factor: 0.73 Citations

Towards a Model of Public Relations for Public Organizations of Afghanistan ()

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Download as PDF (Size: 1357KB) PP. 214-230

DOI: 10.4236/jss.2021.97015 259 Downloads 2,107 Views Citations

Author(s)

Farid Ahamd Monib^1,2*, Jamaluddin Qanet^1,2, Redwanullah Abdi¹

Affiliation(s)

¹Economy Faculty, Dunya University, Kabul, Afghanistan.
²Faculty of Journalism, Al-Beroni University, Kapisa, Afghanistan.

ABSTRACT

This study compares public relation’s models for Afghan public organizations of public relations activities. Such models are based on the tactics that public relations choose to achieve its goals and the goals that it designs its messages and programs to achieve. The value of correlation is based on standard coefficients for the value index equal to 966, for the interaction index equal to 940, for the instrumental and technology index equal to 693 and finally for the management index equal to 925. Interestingly, the highest correlation is seen in the value index. The model of measuring the good public relations of public organizations in Afghanistan based on standard coefficients and general indicators of the conceptual model has relation with each other. The results were almost identical in the views of professors, staff, experts, and quantitative findings show that there was a value index at a high level of acceptance.

KEYWORDS

Public Relations, Public Information Model, Advertising, Unequal and Equal Bilateral, Afghanistan

Share and Cite:

Ahamd Monib, F. , Qanet, J. and Abdi, R. (2021) Towards a Model of Public Relations for Public Organizations of Afghanistan. Open Journal of Social Sciences, 9, 214-230. doi: 10.4236/jss.2021.97015.

Cited by

[1]	Public Relations Roles Carried out by Practitioners in Zambia
	Advances in Journalism and Communication, 2022

[2]	The Study of the Practiced Models of Communication in Major Governmental Institutions in Afghanistan
	Specialusis Ugdymas, 2022

[3]	Relationship Between Internal Organizational Communication and Its Effect On Managers' Performance (Case Study of Afghanistan's Sector Ministries from 2010 …
	Available at SSRN 4167209, 2021

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