Dynamic Capabilities in Small Firms: The Role of Practicing Accountants in Southern Africa ()
ABSTRACT
The dramatic social changes have resulted in the need for SMMEs in South
Africa to have dynamic capability and agile structures. However, due to the
cost of hiring full time professional managers, certified public accountants or
practicing accountants are required to fill this gap by offering dynamic
capability and agility advisory services to their clients such as small firms
so that they will be able to sense, seize opportunities and transform or
reconfigure their products and service offering to remain viable and
competitive in the fast-changing technological era.
Share and Cite:
Mutongoreya, G. (2021) Dynamic Capabilities in Small Firms: The Role of Practicing Accountants in Southern Africa.
Open Journal of Business and Management,
9, 1671-1679. doi:
10.4236/ojbm.2021.94091.