Author(s)

Ruixiong Qi¹, Danping Xu², Haiyan Wu¹

¹Business School, Shanxi Datong University, Datong, China.
²Foreign Language School, Shanxi Datong University, Datong, China.

The cultural industry has both economic and cultural attributes, and its most remarkable feature is cross-border nature, emphasizing value appreciation and creative innovation. The cultural industry with Yungang cultural heritage as the core has begun to take shape, with unique Chinese and world significance, and high historical and cultural value. This paper actively explores the culture industry integrated with digital technology, the transform of business model, promotes and develops Yungang culture while enhancing the overall value of, and exploring a pathway that is in line with the sustainable development of Yungang culture industry. For outstanding contributions to the scientific protection and cultural inheritance of heritage, and the creative promotion and development of cultural industries.

Yungang Cultural Industry, Digital Technology, Business Model Innovation

Qi, R. , Xu, D. and Wu, H. (2021) Research on the Promotion and Development of Yungang Cultural Industry by Business Model Innovation under the Background of Digital Technology. Open Journal of Social Sciences, 9, 627-638. doi: 10.4236/jss.2021.95035.