Author(s)

Huijian Wang¹, Ying Huang¹, Yi Yang¹, Yalong Li^2*

¹College of Foreign Language Education and International Business, Baoding University, Baoding, China.
²College of Physical Education, Baoding University, Baoding, China.

Yanzhao Traditional Sports is an intangible cultural heritage with distinctive national characteristics. Taking advantage of the opportunity of the 2022 Beijing-Zhangjiakou Winter Olympics, researching the inter-cultural communication of Yanzhao traditional sports and constructing an effective communication model will help grasp the initiative of the inter-cultural communication of Yanzhao traditional sports culture and shape the image of Hebei. In order to promote inter-cultural communication of Yanzhao traditional sports culture, it is advised to construct from improving the awareness of inter-cultural communication, selection of intercultural communication content, and broaden the channels of inter-cultural communication.

Inter-Cultural Communication, Yanzhao Traditional Sports Culture, Winter Olympics

Wang, H. , Huang, Y. , Yang, Y. and Li, Y. (2021) Research on the Inter-Cultural Communication of Yanzhao Traditional Sports Culture under the Background of the Winter Olympics. Advances in Physical Education, 11, 261-267. doi: 10.4236/ape.2021.112021.