Author(s)

Wenwen Wang

Jinan University, Guangzhou, China.

This paper uses factor analysis and principal component analysis to evaluate the performance of 44 retail enterprises. The research found that the profitability and solvency of enterprises are low. The efficiency of asset operation is high and the difference between enterprises is small. Enterprises carry out chain operation, through the allocation of resources in key areas, to establish regional competitive advantage. Department store is the main form of business, and the combination of old and new forms of business has become the mainstream. Therefore, some suggestions are put forward to strengthen the supply chain management and improve the product differentiation degree.

Principal Component Analysis, Product Homogenization, E-Commerce, Per-formance Evaluation

Wang, W. (2021) Performance Evaluation of Retail Enterprises Based on Principal Component Analysis. Modern Economy, 12, 293-302. doi: 10.4236/me.2021.122015.