The Construction of Sichuan Image under Multimodal Visual Grammar—Taking the Documentary “Aerial China (Sichuan)” as an Example - Open Journal of Social Sciences

JSS > Vol.8 No.12, December 2020

Volume 8, Issue 12 (December 2020)

ISSN Print: 2327-5952 ISSN Online: 2327-5960

Google-based Impact Factor: 0.73 Citations

The Construction of Sichuan Image under Multimodal Visual Grammar—Taking the Documentary “Aerial China (Sichuan)” as an Example ()

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DOI: 10.4236/jss.2020.812010 622 Downloads 2,372 Views Citations

Author(s)

Xinxin Hong, Cheng Duan

Affiliation(s)

College of Foreign Languages and Cultures, Chengdu University of Technology, Chengdu, China.

ABSTRACT

Based on the visual grammar raised by Gunther Kress and Theo van Leeuwen, this paper tasks visual text analysis as the research method, and explores the dynamic image construction of Sichuan Province from three dimensions of “Sichuan characteristics”, “representative meaning”, “interactive meaning” and “compositional meaning” by analyzing the image modals in the national geographic documentary “Aerial China (Sichuan)”.

KEYWORDS

Visual Grammar, Multimodal, Documentary, National Image

Share and Cite:

Hong, X. and Duan, C. (2020) The Construction of Sichuan Image under Multimodal Visual Grammar—Taking the Documentary “Aerial China (Sichuan)” as an Example. Open Journal of Social Sciences, 8, 108-120. doi: 10.4236/jss.2020.812010.

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