In recent years, entrepreneurship and innovation education has become an important theme in the reform and deepening of China’s education system. Based on the analysis of the current situation of China’s economic reform and social development, this paper fully analyzes and verifies the practical significance of entrepreneurship and innovation education, as well as the curriculum content, education system, application system and other practical problems existing in the existing development. Combined with the policy guidance and the main resource advantages of all parties, this paper puts forward the optimization countermeasures and suggestions on the construction of the production, teaching, research and application system of the entrepreneurship and innovation education and the application level of the educational achievements, so as to provide some reference for the development and deepening of China’s entrepreneurship and innovation education.