Objective: To understand the undergraduates’ willingness to take postgraduate entrance examination in application-oriented university. This paper analyzes the influence of “postgraduate entrance examination craze” on students’ willingness to take postgraduate entrance examination, and analyzes its influencing factors, so as to provide reference for formulating the policy of postgraduate entrance examination and the goal of personnel training. Methods: The purpose of this study was to investigate undergraduates’ willingness to take postgraduate entrance examination by self-designed questionnaire. SPSS was used to test the reliability of the questionnaire, and the value of Cronbach’s alpha is 0.838, which meets the reliability requirements to find out the influencing factors of the willingness to take the postgraduate entrance examination, and to build a model of predicting the willingness to take postgraduate entrance examination by using multiple linear regression. Results: More than half of the students are willing to take postgraduate entrance examination, and most of the influencing factors have positive correlation and significance with the willingness to take postgraduate entrance examinations. Among them, learning ability, perseverance attitude, teacher encouragement, family support attitude, understanding of postgraduate entrance examination, experience exchange meeting can only explain 33.9% of the total variation of the willingness to take postgraduate entrance examination. Conclusions: It has become a trend for students to take the postgraduate entrance examination. The influence of the “craze for postgraduate entrance examination” on students’ willingness to take the postgraduate entrance examination cannot be ignored. Students who want to take the postgraduate entrance examination need to pay more attention to the information about taking the postgraduate entrance examination. Families should increase their support for students, universities and society should actively guide students to establish their own concept of postgraduate entrance examination and treat them rationally.