Author(s)

Valeriya Marchenko

Strategic Entrepreneurship and Innovation Department, Russian Presidential Academy of National Economy and Public Administration (RANEPA), Russian Federation, Moscow, Russia.

The research is focused on determining Ethical Considerations of Obesity Levels in the Russian Federation—A Risk Reduction Portfolio Management Corporate Governance Approach to the Biopsychosocial Influence of Marketing Projects in the Russian Fast Food Industry. The birth of this idea is with Bombeck, who has authored more than 4000 newspaper columns about the day to day suburban life. The objectives of this research include: To know whether there is a link between fast food marketing in childhood and fast food consumption in adult life; whether a decline in children-oriented fast-food marketing campaigns causes lower obesity levels and associated economic and social problems and the last objective is to determine if a Russian Government Portfolio Management Framework would reduce the risks to the Russian economy with regards to the approach. A qualitative research method was used, which included literature review, survey and interviews. The findings of the research were; there is a link between fast food marketing campaigns in childhood and consumer behavior in adulthood. A decline in campaigns leads to a reduction in obesity levels and associated costs. The Russian government portfolio Management Framework will reduce obesity risks in the country. In conclusion, various steps need to be made to reduce the increase in obesity and the diseases that accompany it. Society, together with the government, should seek stringent measures to prevent manufacturers from exploiting the ill-informed masses. The curriculum in schools should be modeled to incorporate health and fitness. Besides, people need to change their mindset concerning fast foods. However, this cannot be achieved unless the government is willing to place employ stringent measures.

Obesity, Russian Federation, Marketing

Marchenko, V. (2020) Obesity Levels in the Russian Federation—A Risk Reduction Portfolio Management Corporate Governance Approach to the Bio-Psycho-Social Influence of Marketing Projects in the Russian Fast Food Industry. Open Journal of Social Sciences, 8, 292-312. doi: 10.4236/jss.2020.88025.