Author(s)

Bangling Liu¹, Hong Zhou², Xiao Pei^3*

¹Zhong Tian Guo FU Securities Co., Ltd., Shenzhen, China.
²Department of Nursing, Health Science Center, Yangtze University, Jingzhou, China.
³College of Economics and Management, Yangtze University, Jingzhou, China.

The main body of accounting services in the market economy of Jing Zhou City is currently mainly composed of small and medium-sized enterprises; each year, small and medium-sized accounting firms mainly provide its traditional class audit, proxy bookkeeping, capital inspection and other services. However, due to the fact that current small and medium-sized accounting firms in Jing Zhou have the characteristics of a single structure, a large number of organizations, fierce competition and so on, these probably result in the slow development of small and medium-sized accounting firms in the local market. Based on an analysis on the current status of the development of small and medium-sized accounting firms in Jing Zhou, and the problems that may be encountered in their further development, this article proposes a series of targeted development recommendations to seek the long-term development of small and medium-sized accounting firms in Jing Zhou.

Small and Medium-Sized Accounting Firms, Development, Influencing Factors, Recommendationsc

Liu, B. , Zhou, H. and Pei, X. (2020) Strategic Analysis of the Development of Small and Medium-Sized Accounting Firms in Jing Zhou. Open Journal of Accounting, 9, 51-59. doi: 10.4236/ojacct.2020.94005.