ABSTRACT
The stage at which market relations are now located
is due to the need to take into account a number of environmental business
factors that are not included in the framework of understanding classical
economic theory. Current management needs to create such a relationship with
all participants in business processes, in which it would be possible to
achieve effective relationships, interactions, interdependencies and
communication. All this to some extent implies responsibility. As the
responsibility at the simplest levels—the employee before the manager, and at the global—the corporation as a whole before the
society. Corporate social responsibility today is one of the ways that an organization
influences the processes occurring within its interests. Like the creation,
improvement of working conditions and living standards of workers, or their
families. It is possible to operate at broader levels relating to the whole of
society, or specifically those layers that concern the activity of the
enterprise. Social responsibility is not the rule, but rather the unspoken norm
for self-respecting and willing to achieve great results of companies. Return
on investment for doing corporate social responsibility activity within society
cannot be seen in the short term, but in the long term, you
will gain brand recognition, awareness and loyalty. That is a huge return.The stage at which market relations are now located
is due to the need to take into account a number of environmental business
factors that are not included in the framework of understanding classical
economic theory. Current management needs to create such a relationship with
all participants in business processes, in which it would be possible to
achieve effective relationships, interactions, interdependencies and
communication. All this to some extent implies responsibility. As the
responsibility at the simplest levels—the employee before the manager, and at the global—the corporation as a whole before the
society. Corporate social responsibility today is one of the ways that an organization
influences the processes occurring within its interests. Like the creation,
improvement of working conditions and living standards of workers, or their
families. It is possible to operate at broader levels relating to the whole of
society, or specifically those layers that concern the activity of the
enterprise. Social responsibility is not the rule, but rather the unspoken norm
for self-respecting and willing to achieve great results of companies. Return
on investment for doing corporate social responsibility activity within society
cannot be seen in the short term, but in the long term, you
will gain brand recognition, awareness and loyalty. That is a huge return.