Research on Influence of the Congruence of Self-Image and Brand Image on Consumers’ Citizenship Behavior

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ISSN Print: 2329-3284
ISSN Online: 2329-3292
www.scirp.org/journal/ojbm
E-mail: ojbm@scirp.org

"Research on Influence of the Congruence of Self-Image and Brand Image on Consumers’ Citizenship Behavior"
written by Wanling Huang, Ming Chen,
published by Open Journal of Business and Management, Vol.6 No.1, 2018

has been cited by the following article(s):

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[2]	Do Brand Love and Brand Knowledge Matter? Impact on Brand Relationship and Extra-Role Behavior
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[3]	DETERMINANTS OF CUSTOMER CITIZENSHIP BEHAVIOUR IN PAKISTAN AVIATION SECTOR
	2020

[4]	負の情報が顧客とブランドのリレーションシップに与える影響に関する考察
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[5]	A Study on Self-Image Congruence and Perceived Quality with Respect to Symbolic Purchase in Sport at Bangalore City
	2020

[6]	Determinants of customer citizenship behaviour in Pakistan aviation sector of Pakistan
	2020

[7]	The Relationship Between Teacher Non-Verbal Communication and Student Behavior: A Cross-National Perspective
	2020

[8]	ROLE OF BRAND AWARENESS, BRAND LOYALTY AND CUSTOMER CITIZENSHIP BEHAVIOUR IN AVIATION SECTOR OF PAKISTAN
	2019

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