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Open Journal of Business and Management
Submission
Open Journal of Business and Management
ISSN Print:
2329-3284
ISSN Online:
2329-3292
www.scirp.org/journal/ojbm
E-mail:
ojbm@scirp.org
Google-based Impact Factor:
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"
The Influence of Brand Image Congruence, Relationship Type and Self-Construal on Consumers’ Purchase Intention
"
written by
Shenghong Ye, Guobin Wu
,
published by
Open Journal of Business and Management
,
Vol.4 No.3, 2016
has been cited by the following article(s):
Google Scholar
CrossRef
[1]
Self-congruence and Consumer's Emotional Brand Attachment Empirical Evidence from the Automobile Industry in Sri Lanka
2021
[2]
PENGARUH BRAND EXPERIENCE, BRAND IMAGE-CONGRUENCE, BRAND AFFECT DAN BRANDTRUST TERHADAP REPURCHASE INTENTION PADA …
2020
[3]
PENGARUH PERSEPSI KONSUMEN TERKAIT APLIKASI PEMASARAN MEDIA SOSIAL TERHADAP NIAT PEMBELIAN Studi Pada Account Instagram HARVOfficial
2020
[4]
Pengaruh Brand Experience, Brand Image-Congruence, Brand Affect Dan Brandtrust Terhadap Repurchase Intention Pada Produk Fashion Berrybenka Secara …
Media Bisnis
,
2020
[5]
THE IMPACT OF BRAND IMAGE AND SELF-CONCEPT TOWARD CONSUMERS'PURCHASE INTENTION OF COSMETIC PRODUCT
BOOK OF ABSTRACTS
,
2019
No relevant information.
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