The Perception of Film Attractiveness and Its Effect on the Audience Satisfaction, Intention and Investment

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ISSN Print: 1940-9893
ISSN Online: 1940-9907
www.scirp.org/journal/jssm
E-mail: jssm@scirp.org

"The Perception of Film Attractiveness and Its Effect on the Audience Satisfaction, Intention and Investment"
written by Dongjin Yang, Xueying Zhong,
published by Journal of Service Science and Management, Vol.9 No.1, 2016

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