Journal of Service Science and Management

Journal of Service Science and Management

ISSN Print: 1940-9893
ISSN Online: 1940-9907
www.scirp.org/journal/jssm
E-mail: jssm@scirp.org
"Using TOPSIS & CA Evaluating Intentions of Consumers’ Cross-Buying Bancassurance"
written by Chiang Ku Fan, Yu Hsuang Lee, Li Tze Lee, Wen Qin Lu,
published by Journal of Service Science and Management, Vol.4 No.4, 2011
has been cited by the following article(s):
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[14] A Study of the Impact of Relationship Marketing on Cross-Buying
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[16] Consumer choice modeling: comparing and contrasting the MAAM, AHP, TOPSIS and AHP-TOPSIS methodologies
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