An Analysis of the Motivation of Customer Participation Value Co-Creation in the We-Media: A Study Based on Content Marketing

ISSN Print: 2329-3284
ISSN Online: 2329-3292
www.scirp.org/journal/ojbm
E-mail: ojbm@scirp.org

"An Analysis of the Motivation of Customer Participation Value Co-Creation in the We-Media: A Study Based on Content Marketing"
written by Xin Wu, Feiyan Liu,
published by Open Journal of Business and Management, Vol.6 No.3, 2018

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[1]	How does customer psychological empowerment affect value co-creation? An empirical study of travel agencies in Mainland China Asia Pacific Business Review, 2022 DOI:10.1080/13602381.2021.1872915

[2]	The Emerald Handbook of Multi-Stakeholder Communication 2022 DOI:10.1108/978-1-80071-897-520221023

[3]	The Emerald Handbook of Multi-Stakeholder Communication 2022 DOI:10.1108/978-1-80071-897-520221023

[4]	Needs Assessment Survey for a Food Safety Education through We-Media: A Cross-Sectional Survey among Junior Students of an Education and a Medical University in Chongqing, China Journal of Nutritional Science and Vitaminology, 2020 DOI:10.3177/jnsv.66.S267

[5]	The Influence of Public Engaging Intention on Value Co-Creation of E-Government Services IEEE Access, 2019 DOI:10.1109/ACCESS.2019.2934138

[6]	Impacts of social capital and knowledge acquisition on service innovation: an integrated empirical analysis of the role of shared values Journal of Hospitality Marketing & Management, 2018 DOI:10.1080/19368623.2019.1540957