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Lüks Marka Algısının Satın Alma Niyeti Üzerindeki Etkisinde Gösteriş Özelliklerinin Düzenleyicilik Rolü
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Using Artificial Intelligence to Promote Branded Color Cosmetics: Evidence from Indonesia
Journal of Promotion Management,
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DOI:10.1080/10496491.2022.2163036
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Using Artificial Intelligence to Promote Branded Color Cosmetics: Evidence from Indonesia
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Journal of Consumer Behaviour,
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