"Guerrilla Marketing—Innovative or Parasitic Marketing?"
written by Gerd Nufer,
published by Modern Economy, Vol.4 No.9A, 2013
has been cited by the following article(s):
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[8] A common ground in Guerilla Marketing–State of research and further research opportunities
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[10] The Effects of Guerilla Marketing on Gen Y's Purchase Intention--A Study in Ho Chi Minh City, Vietnam
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[13] The Effects of Guerilla Marketing on Gen Y's Purchase Intention—A Study in Ho Chi Minh City, Vietnam
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[14] O EMPRESÁRIO PORTUGÊS EO USO DO MARKETING DE GUERRILHA
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[15] Intersecções Entre a Arte de Performance eo Marketing de Guerrilha1
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[16] Erfolgsfaktoren im viralen Marketing mit Videos
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[17] El Ambush Marketing¿ una práctica de competencia desleal?
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[18] GUERRILLA MARKETING CONCEPT AND FURTHER RESEARCH POSSIBILITIES
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[19] Alternativ marknadsf?ring
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[20] F?retags upplevelser av gerillamarknadsf?ring
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[21] Guerilla Marketing At Its Best and The Difficult Challenges It Faces
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[22] Application of experiential marketing in the system of apparel store
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[23] Gverila marketing v teoriji in praksi
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[24] PaRtIZaNINIo maRkEtINGo PRIEmoNIų tYRImaS
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[25] Guerilla Marketing Tools Research
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[26] Partizaninio marketingo priemoni? tyrimas
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