"Guerrilla Marketing—Innovative or Parasitic Marketing?"
written by Gerd Nufer,
published by Modern Economy, Vol.4 No.9A, 2013
has been cited by the following article(s):
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[1] 2.4 Paper 4: Branded Flash Mobs, YouTube and the Effects of Viewer Attitudes on Brand Equity.
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[2] Entrepreneurs Perception Towards Guerrilla Marketing In Small Scale Business with Reference to Chennai City
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[3] GUERILLA MARKETING FEATURES
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[4] Tácticas de marketing de guerrilla en pequeñas y medianas empresas
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[5] 19STREET MARKETING TACTICS IN SMALL AND MEDIUM-SIZED ENTERPRI
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[6] Pemasaran Gerilya (Guerilla Marketing) Sebagai Alternatif Pemasaran Konvensional
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[7] Shedding the Light on Guerrilla Marketing and Purchase Intention
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[8] Sustainable practices through green guerrilla marketing–an innovative approach
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[9] Achieving Advertising Effectiveness Through Innovation
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[10] Sponzoring a ambush marketing ve sportu
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[11] Kan gerillamarknadsföringsmetoder ha personligheter? En studie utifrån Dimensions of Brand Personality
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[12] Elements For Building A Attractive Coffee Shop
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[13] SİNSİ (TUZAK) PAZARLAMANIN MARKA FARKINDALIĞI VE TÜKETİCİ DAVRANIŞLARI ÜZERİNE ETKİSİ: 2010 FIBA DÜNYA ŞAMPİYONASI ÖRNEĞİ
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi, 2016
[14] A Study on Awareness and Effectiveness of'Guerrilla Marketing Technique'–An Innovative Means of Advertising
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[15] O MARKETING DE GUERRILHA SOB A ÓTICA DOS PROFISSIONAIS DAS AGÊNCIAS DE PROPAGANDA EM BELO HORIZONTE-MG
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[16] Guerrilla marketing's effects on Gen Y's word-of-mouth intention–a mediation of credibility
Asia Pacific Journal of Marketing and Logistics, 2016
[17] Guerilla Marketing of Fresh Organic Agricultural Products
2016
[18] FACTORS INFLUENCING THE IMPLEMENTATION OF UNCONVENTIONAL MARKETING IN CULTURAL INSTITUTIONS–EVIDENCE FROM CROATIA
2016
[19] A common ground in Guerilla Marketing–State of research and further research opportunities
2016
[20] Fatores que influenciam o uso do merketing de guerrilha nas empresas em Portugal
2015
[21] ゲリラ・マーケティングとラテラル・マーケティングの関係
ビジネス & アカウンティングレビュー, 2015
[22] Hur använder små närproducerande företag Facebook?: En fallstudie om hur företag i livsmedelsbranschen stärker sitt varumärke genom marknadsföring på Facebook
2015
[23] The Effects of Guerilla Marketing on Gen Y's Purchase Intention—A Study in Ho Chi Minh City, Vietnam
International Journal of Trade, Economics and Finance, 2015
[24] O EMPRESÁRIO PORTUGÊS EO USO DO MARKETING DE GUERRILHA
IMC 2015 International Management Conference 26th June 2015, 2015
[25] Intersecções Entre a Arte de Performance eo Marketing de Guerrilha1
2015
[26] Erfolgsfaktoren im viralen Marketing mit Videos
2015
[27] El Ambush Marketing¿ una práctica de competencia desleal?
2015
[28] MARKETING COMMUNICATION, IMAGE AND AWARENESS OF THE FACULTY
2015
[29] GUERRILLA MARKETING CONCEPT AND FURTHER RESEARCH POSSIBILITIES
M Klepek, 2014
[30] Alternativ marknadsf?ring
University of Bor?sBor?s Academic Digital Archive (BADA), 2014
[31] F?retags upplevelser av gerillamarknadsf?ring
diva-portal, 2014
[32] Guerilla Marketing At Its Best and The Difficult Challenges It Faces
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[33] Application of experiential marketing in the system of apparel store
2014
[34] Gverila marketing v teoriji in praksi
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[35] Guerilla Marketing Tools Research
2013
[36] Partizaninio marketingo priemonių tyrimas.
Guerilla Marketing Tools Research, 2013