Research on the Influence of Customer Perceived Value on Brand Equity

American Journal of Industrial and Business Management

ISSN Print: 2164-5167
ISSN Online: 2164-5175
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"Research on the Influence of Customer Perceived Value on Brand Equity"
written by Bo Yan,
published by American Journal of Industrial and Business Management, Vol.9 No.3, 2019

has been cited by the following article(s):

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[8]	Airline brand equity: do advertising and sales promotion matter? An empirical evidence from UAE traveler’s perspective International Journal of Organizational Analysis, 2022 DOI:10.1108/IJOA-07-2021-2868

[9]	Impact of Perceived Product Value on Customer-Based Brand Equity: Marx’s Theory – Value-Based Perspective Frontiers in Psychology, 2022 DOI:10.3389/fpsyg.2022.931064

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