Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition

ISSN Print: 2164-5167
ISSN Online: 2164-5175
www.scirp.org/journal/ajibm
E-mail: ajibm@scirp.org

Citations

"Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition"
written by Wen Li, Tian’e Fu, Ziying Huang,
published by American Journal of Industrial and Business Management, Vol.6 No.11, 2016

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