Author(s)

Zhuli Feng, Fuzhen Zhang^*

Department of Marxism, China Pharmaceutical University, Nanjing, China.

Lights off behavior makes contribution to energy saving, meeting the realistic requirements of building a sustainable society. Several studies investigated the effectiveness of prompt on energy saving behavior, but few focused on how to make prompt more effective by “packaging”. In this current study, light-shaped prompt was designed with inspiration from light itself and 18 washrooms were studied in an ABAB-B method to verify whether the light-shaped visual prompt could promote lights off behaviors more than ordinary one, with a duration of 9 weeks, during which a one-week follow-up was conducted 4 weeks after ABAB was finished, to investigate the sustained effect of light-shaped visual prompt on lights off behaviors. Study showed that light-shaped visual prompt could exert more effective influence on lights off behaviors than the ordinary one. Individuals’ lights off behavior persisted throughout the follow-up period. This study provided a new perspective for improving the effectiveness of prompt. But further study on more well-designed visual prompt of diverse shape was necessary for the maximization of effectiveness and expanded application.

Light-Shaped Visual Prompt, Ordinary Visual Prompt, Lights off Behaviors, Promote

Feng, Z. and Zhang, F. (2019) Can Light-Shaped Visual Prompt Promote Individuals’ Lights off Behaviors More Effectively than Ordinary One?. Psychology, 10, 79-87. doi: 10.4236/psych.2019.101006.