Author(s)

Stefan Behringer

Mercator School of Management, Universitat Duisburg-Essen, Duisburg, Germany.

This paper investigates the alleged predatory behaviour in the UK quality newspaper industry in the 1990s in terms of product repositioning using a horizontal differentiation model and industry data. It supports the call for an “effects based” approach to competition law by showing that non-price conduct can be a critical and less visible, complementary means to achieve a predatory goal than mere price cuts.

Spatial Predation, Location Models, Product Repositioning, Predatory Pricing

Behringer, S. (2016) Product Repositioning in the UK Newspaper Industry. Theoretical Economics Letters, 6, 986-999. doi: 10.4236/tel.2016.65099.