Special Issue on Customer and Consumer Management
Customer
and Consumer Management is focused on the process of managing the relationship
between an organization, its people and its customers/consumers over time. To
develop a relationship of trust with the customers, it needs to have a deep
understanding of customer needs, behaviors and value, and to engage specific
customers in the optimal way at various touch points. The goal of this special
issue is to provide a platform for scientists and academicians all over the
world to promote, share, and discuss various new issues and developments in the
area of Customer and Consumer Management.
In this special issue, we intend to invite
front-line researchers and authors to submit original research and review
articles on exploring Customer and Consumer Management. Potential topics include, but are not limited to:
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Customer retention
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Customer satisfaction
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Digital engagement strategy
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Sales & marketing strategy
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Self-service
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Consumer market
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Consumer management
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Vendor relationship management
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Loyal customers/consumers
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Discount customers/consumers
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Need based customers/consumers
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Wandering customers/consumers
Authors should read over the journal’s For Authors carefully
before submission. Prospective authors should submit an electronic copy of
their complete manuscript through the journal’s Paper Submission System.
Please kindly specify the “Special Issue”
under your manuscript title. The research
field “Special Issue - Industrial
Economics and Sustainable Development” should be selected during your
submission.
Special Issue Timetable:
Submission Deadline
|
January 26th,
2022
|
Publication Date
|
March 2022
|
Guest Editor:
For
further questions or inquiries, please contact Editorial Assistant at
ajibm@scirp.org.