Open Journal of Business and Management

ISSN Print: 2329-3284    ISSN Online: 2329-3292

Call For Papers

     

    Special Issue on Advertising and Advertising Management

     

    The basic intent of advertising is to persuade a potential customer to purchase the goods or services of the advertiser or to otherwise respond in the way that the advertiser desires. Advertising management is the application of the principles, concepts, and research of management science, marketing, and communications to the design and evaluation of advertising.

     

    In this special issue, we intend to invite front-line researchers and authors to submit original researches and review articles on exploring advertising and advertising management. Potential topics include, but are not limited to:

     

    • Online marketing
    • Social customer relationship management
    • Business through mobile phones
    • Marketing techniques
    • Social media marketing and optimization
    • Consumer behavior and loyalty
    • Advertising creativity
    • Market intelligence analysis
    • Service/product quality/management

     

    Authors should read over the journal’s For Authors carefully before submission. Prospective authors should submit an electronic copy of their complete manuscript through the journal at Paper Submission System.

     

    Please kindly specify the “Special Issue” under your manuscript title. The research field “Special Issue – Advertising and Advertising Management” should be selected during your submission.

     

    Special Issue timetable:

     

    Submission Deadline

    August 24th, 2018

    Publication Date

    October 2018

     

    Guest Editor:

    For further questions or inquiries

    Please contact Editorial Assistant at

    ojbm@scirp.org