Special Issue on Consumer Behavior Theory

Consumer Behavior Theory - Understand the psychology of consumer motivation, decision processes, and how sociological and cultural dimensions influence those processes.

In this special issue, we intend to invite front-line researchers and authors to submit original researches and review articles on exploring consumer behavior theory. Potential topics include, but are not limited to:

• Consumer psychology research
• Online consumer behavior
• Consumer behavior & consumer decision making
• Consumer behavior theory and marketing strategy
• Economics and consumer behavior
• Utility analysis
• Indifference curve analysis
• Models

Authors should read over the journal’s Authors’ Guidelines carefully before submission. Prospective authors should submit an electronic copy of their complete manuscript through the journal at Paper Submission System.

Please kindly specify the “Special Issue” under your manuscript title. The research field “Special Issue – Consumer Behavior Theory” should be selected during your submission.

Special Issue timetable:

Guest Editor:

For further questions or inquiries

Please contact Editorial Assistant at

tel@scirp.org