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Blockchain Economics and Marketing
(Articles)
Frank T. Lorne
,
Sriram Daram
,
Rutha Frantz
,
Naveen Kumar
,
Athif Mohammed
,
Amit Muley
Journal of Computer and Communications
Vol.6 No.12
,December 26, 2018
DOI:
10.4236/jcc.2018.612011
1,936
Downloads
5,862
Views
Citations
Obesity Levels in the Russian Federation—A Risk Reduction Portfolio Management Corporate Governance Approach to the Bio-Psycho-Social Influence of Marketing Projects in the Russian Fast Food Industry
(Articles)
Valeriya Marchenko
Open Journal of Social Sciences
Vol.8 No.8
,August 24, 2020
DOI:
10.4236/jss.2020.88025
400
Downloads
1,919
Views
Citations
What Do Consumers Know about Corporate Responsible Management? A Case Study of Eight World-Leading Brands and Their Branding Strategy
(Articles)
Mary B. Frambo
,
Hans Kok
,
Bruno Fon
Journal of Human Resource and Sustainability Studies
Vol.10 No.1
,March 14, 2022
DOI:
10.4236/jhrss.2022.101007
299
Downloads
1,251
Views
Citations
The Theoretical Case of Agile Ambidexterity
(Articles)
Sebastian Kortmann
,
Johan Perols
,
Carsten Zimmermann
Open Journal of Business and Management
Vol.11 No.4
,July 28, 2023
DOI:
10.4236/ojbm.2023.114103
93
Downloads
357
Views
Citations
An Overview of the Design School of Strategic Management (Strategy Formulation as a Process of Conception)
(Articles)
Alfred Sarbah
,
Doris Otu-Nyarko
Open Journal of Business and Management
Vol.2 No.3
,July 25, 2014
DOI:
10.4236/ojbm.2014.23029
41,554
Downloads
68,175
Views
Citations
Cross-Border Bean Market Performance in Western Kenya and Eastern Uganda
(Articles)
Lianda Wanyonyi Mauyo
,
Jonas N. Chianu
,
Bernard Kibet Nassiuma
,
Richard Onyango Musebe
Journal of Service Science and Management
Vol.3 No.4
,December 28, 2010
DOI:
10.4236/jssm.2010.34057
6,563
Downloads
12,359
Views
Citations
An Innovative Marketing Model Based on AIDA: - A Case from E-bank Campus-marketing by China Construction Bank
(Articles)
Jiangyu Li
,
Haibo Yu
iBusiness
Vol.5 No.3B
,November 8, 2013
DOI:
10.4236/ib.2013.53B010
7,597
Downloads
12,408
Views
Citations
Internal Marketing and Marketing Effectiveness of Hotel Industry in Rivers State
(Articles)
N. Gladson Nwokah
,
Joyce Tamunosaki Briggs
Journal of Human Resource and Sustainability Studies
Vol.5 No.4
,December 12, 2017
DOI:
10.4236/jhrss.2017.54021
2,617
Downloads
8,107
Views
Citations
A Conceptual Framework to Unmask the Relationship between Marketing Mix Strategies, Marketing Culture and Sales Performance of Ugandan Manufacturing Firms
(Articles)
Mabel Birungi Komunda
,
Aihie Osarenkhoe
,
Daniella Fjellström
,
Justus Katusabe
,
Victor Nyongyera
Journal of Service Science and Management
Vol.16 No.6
,November 24, 2023
DOI:
10.4236/jssm.2023.166037
143
Downloads
788
Views
Citations
The Future of Marketing: How Predictive Modeling Optimizes Campaign Strategies
(Articles)
Leila Sadrnia
iBusiness
Vol.15 No.4
,December 29, 2023
DOI:
10.4236/ib.2023.154018
163
Downloads
1,032
Views
Citations
The Effect of Consumer Attitude on the Effect of Social Media Marketing on Hospital Promotion Activities through Content Marketing
(Articles)
Busra Yuceer
,
Omer Faruk Sarkbay
,
Murat Basal
Open Journal of Social Sciences
Vol.12 No.2
,February 27, 2024
DOI:
10.4236/jss.2024.122021
88
Downloads
400
Views
Citations
Digital Marketing on LinkedIn: In-Depth Strategies for Lead Generation
(Articles)
Serveh Saeidi
,
Svend Hollensen
American Journal of Industrial and Business Management
Vol.14 No.5
,May 9, 2024
DOI:
10.4236/ajibm.2024.145033
62
Downloads
352
Views
Citations
On Line Media Market and New Advertising Agencies: Analysis of an Italian Case
(Articles)
Simone Guercini
Journal of Service Science and Management
Vol.2 No.2
,June 17, 2009
DOI:
10.4236/jssm.2009.22015
5,907
Downloads
11,198
Views
Citations
The Tourist Harassment Based on the Marketing
(Articles)
Ji Wen
,
Yina Li
American Journal of Industrial and Business Management
Vol.5 No.3
,March 18, 2015
DOI:
10.4236/ajibm.2015.53012
5,157
Downloads
7,280
Views
Citations
Self-Construal and Its Implications for Marketing
(Articles)
Kun Gai
Open Journal of Social Sciences
Vol.6 No.5
,May 29, 2018
DOI:
10.4236/jss.2018.65020
1,555
Downloads
5,715
Views
Citations
Research on the Effect of 4C + 2S to Customer Perceived Value in Scene Marketing of Clothing Industry in China
(Articles)
Yuan Wang
Open Journal of Business and Management
Vol.8 No.2
,March 5, 2020
DOI:
10.4236/ojbm.2020.82037
1,204
Downloads
3,441
Views
Citations
Strategies to Cultivate Generation Z Talent in Marketing under the Big Data Era
(Articles)
Fan Mo
Open Access Library Journal
Vol.9 No.1
,January 6, 2022
DOI:
10.4236/oalib.1108157
239
Downloads
1,711
Views
Citations
Food Marketing and Its Influence on Peoples’ Perception of Health
(Articles)
Samantha Willis
Open Journal of Social Sciences
Vol.10 No.11
,October 28, 2022
DOI:
10.4236/jss.2022.1011034
262
Downloads
2,164
Views
Citations
This article belongs to the Special Issue on
Health and Social Sciences
A Literature Review on Consumer’s Complaining Behavior and Dissatisfaction: Implication of Marketing Strategies with Special Reference to the Online Retail Sector
(Articles)
Komal
Open Journal of Business and Management
Vol.9 No.2
,February 25, 2021
DOI:
10.4236/ojbm.2021.92027
845
Downloads
7,149
Views
Citations
This article belongs to the Special Issue on
Business Administration and Management
Analysis of Strategy Focus vs. Market Share in the Mobile Phone Case Business
(Articles)
Ville Isoherranen
,
Pekka Kess
Technology and Investment
Vol.2 No.2
,June 3, 2011
DOI:
10.4236/ti.2011.22014
8,515
Downloads
16,666
Views
Citations
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