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DOI
Author
Journal
Affiliation
ISSN
Subject
The Future of Marketing: How Predictive Modeling Optimizes Campaign Strategies
(Articles)
Leila Sadrnia
iBusiness
Vol.15 No.4
,December 29, 2023
DOI:
10.4236/ib.2023.154018
167
Downloads
1,055
Views
Citations
The Effect of Consumer Attitude on the Effect of Social Media Marketing on Hospital Promotion Activities through Content Marketing
(Articles)
Busra Yuceer
,
Omer Faruk Sarkbay
,
Murat Basal
Open Journal of Social Sciences
Vol.12 No.2
,February 27, 2024
DOI:
10.4236/jss.2024.122021
89
Downloads
412
Views
Citations
Digital Marketing on LinkedIn: In-Depth Strategies for Lead Generation
(Articles)
Serveh Saeidi
,
Svend Hollensen
American Journal of Industrial and Business Management
Vol.14 No.5
,May 9, 2024
DOI:
10.4236/ajibm.2024.145033
68
Downloads
381
Views
Citations
On Line Media Market and New Advertising Agencies: Analysis of an Italian Case
(Articles)
Simone Guercini
Journal of Service Science and Management
Vol.2 No.2
,June 17, 2009
DOI:
10.4236/jssm.2009.22015
5,910
Downloads
11,207
Views
Citations
The Tourist Harassment Based on the Marketing
(Articles)
Ji Wen
,
Yina Li
American Journal of Industrial and Business Management
Vol.5 No.3
,March 18, 2015
DOI:
10.4236/ajibm.2015.53012
5,160
Downloads
7,286
Views
Citations
Self-Construal and Its Implications for Marketing
(Articles)
Kun Gai
Open Journal of Social Sciences
Vol.6 No.5
,May 29, 2018
DOI:
10.4236/jss.2018.65020
1,558
Downloads
5,724
Views
Citations
Research on the Effect of 4C + 2S to Customer Perceived Value in Scene Marketing of Clothing Industry in China
(Articles)
Yuan Wang
Open Journal of Business and Management
Vol.8 No.2
,March 5, 2020
DOI:
10.4236/ojbm.2020.82037
1,207
Downloads
3,449
Views
Citations
Strategies to Cultivate Generation Z Talent in Marketing under the Big Data Era
(Articles)
Fan Mo
Open Access Library Journal
Vol.9 No.1
,January 6, 2022
DOI:
10.4236/oalib.1108157
239
Downloads
1,713
Views
Citations
Food Marketing and Its Influence on Peoples’ Perception of Health
(Articles)
Samantha Willis
Open Journal of Social Sciences
Vol.10 No.11
,October 28, 2022
DOI:
10.4236/jss.2022.1011034
262
Downloads
2,172
Views
Citations
This article belongs to the Special Issue on
Health and Social Sciences
A Literature Review on Consumer’s Complaining Behavior and Dissatisfaction: Implication of Marketing Strategies with Special Reference to the Online Retail Sector
(Articles)
Komal
Open Journal of Business and Management
Vol.9 No.2
,February 25, 2021
DOI:
10.4236/ojbm.2021.92027
845
Downloads
7,163
Views
Citations
This article belongs to the Special Issue on
Business Administration and Management
Decision Making in International Tertiary Education: The Role of National Image
(Articles)
Jing Cai
,
Theresa Loo
Advances in Journalism and Communication
Vol.2 No.3
,September 26, 2014
DOI:
10.4236/ajc.2014.23012
4,174
Downloads
6,053
Views
Citations
Research on the Impact of Social Circles on Self-Brand Connection: Regulation of Self-Awareness and Brand Value
(Articles)
Shenghong Ye
,
Jia Li
,
Zhaobin Zeng
,
Shuang Hao
Open Journal of Business and Management
Vol.3 No.2
,April 9, 2015
DOI:
10.4236/ojbm.2015.32015
3,703
Downloads
5,436
Views
Citations
Self-Esteem’s Moderation of Self-Congruity Effects on Brand Loyalty
(Articles)
Jane Brannen
,
Cynthia M. Frisby
Theoretical Economics Letters
Vol.7 No.6
,October 31, 2017
DOI:
10.4236/tel.2017.76126
1,721
Downloads
4,621
Views
Citations
The NOTHING ELSE Brand: A Case Study
(Articles)
Dave Brown
,
Bruce Donaldson
,
Andrew Parsons
,
Deborah Macrae
,
John Kelleher
,
Mary Yan
,
Elaine Rush
Food and Nutrition Sciences
Vol.6 No.3
,March 11, 2015
DOI:
10.4236/fns.2015.63033
3,729
Downloads
5,050
Views
Citations
The Correlation of Brand Equity and Crisis: A Review and Directions for Future Research
(Articles)
Liuying He
,
Yaxuan Ran
Modern Economy
Vol.6 No.3
,March 18, 2015
DOI:
10.4236/me.2015.63036
4,968
Downloads
7,346
Views
Citations
Analysis of Psychological Factors That Influence Preference for Luxury Food and Car Brands Targeting Japanese People
(Articles)
Kazutoshi Fujiwara
,
Shin’ya Nagasawa
American Journal of Industrial and Business Management
Vol.5 No.9
,September 21, 2015
DOI:
10.4236/ajibm.2015.59059
4,725
Downloads
7,363
Views
Citations
Study on Channel Selection Evaluation Model of Painting Material Industry Based on Brand Building
(Articles)
Wen Li
,
Wenbo Wang
Open Journal of Business and Management
Vol.3 No.4
,October 20, 2015
DOI:
10.4236/ojbm.2015.34042
2,942
Downloads
3,849
Views
Citations
Relationships among Purchase Intentions for Luxury Brands and Personality Traits Based on the Big Five
(Articles)
Kazutoshi Fujiwara
,
Shin’ya Nagasawa
American Journal of Industrial and Business Management
Vol.5 No.11
,November 6, 2015
DOI:
10.4236/ajibm.2015.511063
4,570
Downloads
6,659
Views
Citations
Psychological Factors That Influence Preference for Luxury Brands: Effect of “Openness to Experience1” on Psychological Factors for the Development of Purchase Intentions
(Articles)
Kazutoshi Fujiwara
,
Shin’ya Nagasawa
American Journal of Industrial and Business Management
Vol.5 No.12
,December 21, 2015
DOI:
10.4236/ajibm.2015.512077
4,554
Downloads
5,954
Views
Citations
Reimaging Ethiopia through Destination Branding
(Articles)
Mulugeta Girma
American Journal of Industrial and Business Management
Vol.6 No.2
,February 29, 2016
DOI:
10.4236/ajibm.2016.62019
3,129
Downloads
6,139
Views
Citations
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