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ISSN
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7 Pillars of Digital Transformation Framework for Continuous Business Growth
(Articles)
Yasaman Javadi
iBusiness
Vol.14 No.3
,September 13, 2022
DOI:
10.4236/ib.2022.143011
228
Downloads
1,507
Views
Citations
Sovereign Marketing: A New Strategy of Marketing
(Articles)
Gouher Ahmed
Theoretical Economics Letters
Vol.7 No.5
,August 18, 2017
DOI:
10.4236/tel.2017.75100
2,480
Downloads
7,860
Views
Citations
This article belongs to the Special Issue on
Economics and Management Strategies
Should We Be Worried about the Increasing Foreign Ownership of UK Industries?
(Articles)
David Floyd
,
Barry Ardley
,
Sandhla Summan
,
Mizan Rahman
,
Dimitrios Vortelinos
Theoretical Economics Letters
Vol.6 No.2
,April 11, 2016
DOI:
10.4236/tel.2016.62020
2,144
Downloads
2,867
Views
Citations
Impact of Internet plus to China Economy Development
(Articles)
Zhen Zhao
,
Wei Xiong
,
Jingxuan Fang
Modern Economy
Vol.7 No.9
,August 11, 2016
DOI:
10.4236/me.2016.79096
4,142
Downloads
7,142
Views
Citations
In the Web2.0 Era, Social Media Marketing Brings Business Opportunities to Enterprises
(Articles)
Yue Fang
Open Journal of Business and Management
Vol.8 No.2
,March 26, 2020
DOI:
10.4236/ojbm.2020.82057
1,315
Downloads
4,234
Views
Citations
A Comparison of Marketing Strategies between the U.S. and China Influenced by Individualism-Collectivism under Cross-Cultural Perspective: Taking MDLZ International, Ltd. as an Example
(Articles)
Liuhan Jin
Open Access Library Journal
Vol.9 No.4
,April 12, 2022
DOI:
10.4236/oalib.1108593
285
Downloads
1,744
Views
Citations
Cooperative Competition Strategies of Industrial Marketing in the Period of Covid-19 Disease
(Articles)
Mohammad Taleghani
,
Maral Shadpour
American Journal of Industrial and Business Management
Vol.13 No.11
,November 30, 2023
DOI:
10.4236/ajibm.2023.1311073
91
Downloads
313
Views
Citations
Analysis on Development Pattern and Marketing Strategy of Flower E-Commerce of Personalized Customization—A Case Study of the Beast
(Articles)
Yimei Li
,
Ming Lei
Open Journal of Business and Management
Vol.4 No.1
,January 14, 2016
DOI:
10.4236/ojbm.2016.41007
6,152
Downloads
8,929
Views
Citations
Marketing Strategy Analysis of Yogurt under Consumption Upgrading: A Case Study of Le Pur
(Articles)
Suiyuan Zeng
,
Ming Chen
Open Journal of Social Sciences
Vol.5 No.2
,February 24, 2017
DOI:
10.4236/jss.2017.52018
4,609
Downloads
10,278
Views
Citations
A Case Study on BioChannel Partner: How Can the Sales Turnover of BioChannel Partners’ Online Services Be Increased?
(Articles)
Fabiha Enam
,
Marushat Bin Sakhawat
,
M. Mamoon Al Bashir
Journal of Human Resource and Sustainability Studies
Vol.7 No.1
,March 28, 2019
DOI:
10.4236/jhrss.2019.71006
702
Downloads
1,505
Views
Citations
The Moderating Effect of Strategic Planning on the Relationship between Marketing Strategy and Poultry Farming Cooperatives’ Performance in the Province of Gitega (Burundi)
(Articles)
Didace Hatungimana
,
Patrick Rumeci
,
Thierry Bahizi
Open Journal of Business and Management
Vol.10 No.5
,September 7, 2022
DOI:
10.4236/ojbm.2022.105120
166
Downloads
710
Views
Citations
Research on Marketing Strategy of Tourism Souvenirs in Xinjiang Based on Douyin Short Video
(Articles)
Chunhua Li
,
Changyu Ren
,
Mingyue Luo
,
Dingyin Chen
,
Ya Shu
Chinese Studies
Vol.12 No.1
,February 6, 2023
DOI:
10.4236/chnstd.2023.121003
226
Downloads
935
Views
Citations
Research on Marketing Strategies of Wealth Management Business in Securities Business Departments
(Articles)
Shengshi Gao
Open Journal of Social Sciences
Vol.11 No.10
,October 11, 2023
DOI:
10.4236/jss.2023.1110006
131
Downloads
514
Views
Citations
The Impacts of Industry 4.0 on Marketing Activities and Strategies of Iron and Steel Industry in Developing Countries: Case for Uganda
(Articles)
Alfred Ocheng Komakech
,
Jiaguo Liu
,
Alfred Omo
,
Emmanuel Afanga Archelaus Basua
Open Journal of Social Sciences
Vol.9 No.5
,May 26, 2021
DOI:
10.4236/jss.2021.95034
632
Downloads
6,418
Views
Citations
Strategies for Enrollment Managers at Historically Black Colleges and Universities: A Single Case Study
(Articles)
Johnny B. McDonald
,
Charles R. Needham
Open Journal of Business and Management
Vol.8 No.3
,May 29, 2020
DOI:
10.4236/ojbm.2020.83084
837
Downloads
2,090
Views
Citations
Research of Enterprise Storage Ecosystem Based on Storage Theory and Nonlinear Discrete Optimization
(Articles)
Zixin Lu
,
Jiaqi Zhu
,
Yufeng Gui
Applied Mathematics
Vol.9 No.6
,June 29, 2018
DOI:
10.4236/am.2018.96051
730
Downloads
1,318
Views
Citations
Retail Pricing under Contract Self-Selection: An Empirical Exploration
(Articles)
Yuanfang Lin
,
Lianhua Li
Technology and Investment
Vol.4 No.1B
,January 17, 2013
DOI:
10.4236/ti.2013.41B007
3,254
Downloads
4,812
Views
Citations
Research on the Tourism Effect and Marketing Strategy of Convention & Exposition Industry: A Case Study of Shenzhen City of China
(Articles)
Rong Wu
,
Mu Zhang
Journal of Service Science and Management
Vol.6 No.2
,June 10, 2013
DOI:
10.4236/jssm.2013.62015
9,527
Downloads
13,596
Views
Citations
Influence of Marketing Strategy on NPD Performance: Role of Customer Perceived Value and Product Characteristics
(Articles)
Han-Wen Liu
,
Li-Ren Yang
Open Journal of Social Sciences
Vol.2 No.3
,March 6, 2014
DOI:
10.4236/jss.2014.23007
4,702
Downloads
7,804
Views
Citations
Social Media in Science Marketing-Framework, Instruments, and Strategies. Cases from German Research Institutes
(Articles)
Oliver Mauroner
,
Dorit Fauck
Open Journal of Business and Management
Vol.2 No.3
,July 29, 2014
DOI:
10.4236/ojbm.2014.23030
4,527
Downloads
7,076
Views
Citations
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