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ISSN
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Development of Word-of-Mouth Elasticity Measures for Tourism Product Categories
(Articles)
Yimiao Chen
,
Fangyi Liu
,
Li-Ming Ho
,
Tom M. Y. Lin
Psychology
Vol.3 No.9
,September 25, 2012
DOI:
10.4236/psych.2012.39109
4,363
Downloads
7,310
Views
Citations
Understanding Word-of-Mouth in Counterfeiting
(Articles)
Meei-Ying Lan
,
Fangyi Liu
,
Cheng-Hsi Fang
,
Tom M. Y. Lin
Psychology
Vol.3 No.3
,March 20, 2012
DOI:
10.4236/psych.2012.33041
4,723
Downloads
8,407
Views
Citations
A Literature Review of the Influence of Electronic Word-of-Mouth on Consumer Purchase Intention
(Articles)
Yue Cong
,
Yaqin Zheng
Open Journal of Business and Management
Vol.5 No.3
,July 27, 2017
DOI:
10.4236/ojbm.2017.53047
2,391
Downloads
5,016
Views
Citations
Procedural Justice and Customer Post-Complaint Behaviour in Fast Food Firms in Port Harcourt, Nigeria
(Articles)
Gibson Chituru Ogonu
,
N. Gladson Nwokah
,
Beatrice Chinyere Acee-Eke
American Journal of Industrial and Business Management
Vol.9 No.2
,February 28, 2019
DOI:
10.4236/ajibm.2019.92026
380
Downloads
791
Views
Citations
Research on the Behavior of College Students’ Online Tourism Booking Based on TAM
(Articles)
Xiaoru Chen
,
Zhou Li
Journal of Service Science and Management
Vol.13 No.1
,January 21, 2020
DOI:
10.4236/jssm.2020.131003
467
Downloads
643
Views
Citations
On the Advertising of an Event: A Mathematical Approach
(Articles)
Rosa Ferrentino
,
Carmine Boniello
Applied Mathematics
Vol.8 No.11
,November 28, 2017
DOI:
10.4236/am.2017.811119
771
Downloads
1,245
Views
Citations
The Role of Medical Word-of-Mouth on Sport Therapists: A Patient Psychological Perspectives
(Articles)
Fangyi Liu
,
Ming-Yu Chou
,
Yung-Lun Liu
,
Hong-Zhou Chen
Open Journal of Medical Psychology
Vol.2 No.4B
,October 21, 2013
DOI:
10.4236/ojmp.2013.24B002
2,637
Downloads
4,330
Views
Citations
An Exploratory Study on the Electronic Word of Mouth Communication in Promoting Brands in the Online Platforms
(Articles)
B. N. Malar Selvi
,
J. Edwin Thomson
Intelligent Information Management
Vol.8 No.5
,September 30, 2016
DOI:
10.4236/iim.2016.85010
2,356
Downloads
4,054
Views
Citations
Exploring the Utility of Word of Mouth Advertisement in Improving Product Sales: The Case of Selected Companies in the Kumasi Metropolis of Ghana
(Articles)
Maud Schall
,
Patrick Lebene Adonoo
,
Seth Christopher Yaw Appiah
Advances in Applied Sociology
Vol.9 No.6
,June 27, 2019
DOI:
10.4236/aasoci.2019.96018
315
Downloads
654
Views
Citations
Exploring the Identification and Effects of “Opinion Leader” under Different Information Release Strategies
(Articles)
Si Yang
Social Networking
Vol.7 No.3
,July 23, 2018
DOI:
10.4236/sn.2018.73013
442
Downloads
907
Views
Citations
Effect of Service Quality and Brand Image on Repurchase Intention through Word of Mouth at Budget Hotels Airy Rooms
(Articles)
Heri Prabowo
,
Widji Astuti
,
Harianto Respati
Open Journal of Business and Management
Vol.8 No.1
,December 23, 2019
DOI:
10.4236/ojbm.2020.81012
914
Downloads
1,251
Views
Citations
This article belongs to the Special Issue on
Consumer Behavior, Business and Marketing
Study on Urban Residents’ Willingness to Buy the Products of Rural Tourism
(Articles)
Haibo Zhu
,
Ruihu Wu
iBusiness
Vol.4 No.2
,June 20, 2012
DOI:
10.4236/ib.2012.42021
4,263
Downloads
7,085
Views
Citations
Position of Price in Determinants of Quality of Products (Case Study)
(Articles)
Arash Hoseinkhani
,
Mohsen Nazari
,
Fereshteh Farzianpour
,
Shadi Hosseini
Journal of Service Science and Management
Vol.8 No.2
,March 23, 2015
DOI:
10.4236/jssm.2015.82018
3,621
Downloads
4,757
Views
Citations
College Students’ Perceptions of Sustainability: A Regional Survey
(Articles)
Michael Myung Jeong
,
Younghan Jung
,
Dan Daehyun Koo
Journal of Building Construction and Planning Research
Vol.3 No.4
,December 21, 2015
DOI:
10.4236/jbcpr.2015.34021
3,525
Downloads
4,612
Views
Citations
Cultural Connotation and Product Mapping of Health Tourism in China
(Articles)
Lina Zhong
,
Baolin Deng
Journal of Service Science and Management
Vol.12 No.7
,December 5, 2019
DOI:
10.4236/jssm.2019.127055
284
Downloads
528
Views
Citations
This article belongs to the Special Issue on
Hospitality Management and Tourism Studies
Provide Consumers with What They Want on Word of Mouth Forums
(Articles)
Yan Liu
,
Dahai Dong
,
Robert E. Burnkant
iBusiness
Vol.5 No.1A
,March 29, 2013
DOI:
10.4236/ib.2013.51A007
4,888
Downloads
7,212
Views
Citations
This article belongs to the Special Issue on
E-Commerce
Distributive Justice and Customer Post-Complaint Behaviour of Fast Food Industry in Rivers State, Nigeria
(Articles)
Gibson Chituru Ogonu
,
N. Gladson Nwokah
,
Beatrice Chinyere Acee-Eke
Journal of Service Science and Management
Vol.12 No.3
,March 20, 2019
DOI:
10.4236/jssm.2019.123019
751
Downloads
1,172
Views
Citations
How Do Consumers Adopt Imported Products in an Era of Product Overcrowding?
(Articles)
Miguel Sahagun
,
Arturo Z. Vasquez-Parraga
Theoretical Economics Letters
Vol.7 No.7
,December 7, 2017
DOI:
10.4236/tel.2017.77137
578
Downloads
1,495
Views
Citations
This article belongs to the Special Issue on
Consumer Behavior Research
Consumer’s Purchase Intentions towards Automobiles in Pakistan
(Articles)
Abeera Amir
,
Muzaffar Asad
Open Journal of Business and Management
Vol.6 No.1
,January 30, 2018
DOI:
10.4236/ojbm.2018.61014
1,206
Downloads
3,343
Views
Citations
Consumer Lifestyle Matters: Evidence from Gray Markets in China
(Articles)
Weining Liu
,
Lan-Yun Chang
,
Jing-Ru Lin
Journal of Service Science and Management
Vol.5 No.2
,May 22, 2012
DOI:
10.4236/jssm.2012.52024
4,973
Downloads
8,550
Views
Citations
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