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Culturally Embedded Mechanism, Guanxi in Marketing
(Articles)
Meiling Wong
,
Ping-Chieh Huang
Open Journal of Social Sciences
Vol.3 No.7
,July 14, 2015
DOI:
10.4236/jss.2015.37025
3,771
Downloads
4,238
Views
Citations
Manufacturer-Dealer Relationships. The Influence of Trust and Commitment to Technological Interface Adoption
(Articles)
José R. Concha
Modern Economy
Vol.4 No.9A
,August 26, 2013
DOI:
10.4236/me.2013.49A003
5,765
Downloads
7,402
Views
Citations
This article belongs to the Special Issue on
Marketing Management
An Exploratory Study on the Electronic Word of Mouth Communication in Promoting Brands in the Online Platforms
(Articles)
B. N. Malar Selvi
,
J. Edwin Thomson
Intelligent Information Management
Vol.8 No.5
,September 30, 2016
DOI:
10.4236/iim.2016.85010
2,355
Downloads
4,053
Views
Citations
An Empirical Study of the Dual Domains Model of Justice and Relationship Quality: Evidence from Taiwan
(Articles)
Shueh-Chin Ting
Journal of Service Science and Management
Vol.9 No.3
,June 28, 2016
DOI:
10.4236/jssm.2016.93034
1,491
Downloads
2,083
Views
Citations
Effects of Fairness and Relationship Quality on Relational Behavior
(Articles)
Zafer Kamil Berkman
American Journal of Industrial and Business Management
Vol.10 No.7
,July 15, 2020
DOI:
10.4236/ajibm.2020.107079
197
Downloads
544
Views
Citations
Do Customer Loyalty Programs Really Work in Airlines Business?—A Study on Air Berlin
(Articles)
Muhammed Zakir Hossain
,
Habiba Kibria
,
Saraj Farhana
Journal of Service Science and Management
Vol.10 No.4
,July 25, 2017
DOI:
10.4236/jssm.2017.104029
1,743
Downloads
6,042
Views
Citations
Strategies for Enrollment Managers at Historically Black Colleges and Universities: A Single Case Study
(Articles)
Johnny B. McDonald
,
Charles R. Needham
Open Journal of Business and Management
Vol.8 No.3
,May 29, 2020
DOI:
10.4236/ojbm.2020.83084
174
Downloads
409
Views
Citations
Improve Communication Quality by Understanding Customer Switching Behavior in China’s Telecom Sector
(Articles)
Salman Awan
,
Yanxia Cheng
iBusiness
Vol.8 No.4
,November 14, 2016
DOI:
10.4236/ib.2016.84008
1,678
Downloads
2,773
Views
Citations
Is E-Marketing the Future of Marketing Field
(Articles)
Paulus H. A. Andreki
,
Rashad Yazdanifard
American Journal of Industrial and Business Management
Vol.4 No.7
,July 9, 2014
DOI:
10.4236/ajibm.2014.47040
7,311
Downloads
10,976
Views
Citations
Guerrilla Marketing—Innovative or Parasitic Marketing?
(Articles)
Gerd Nufer
Modern Economy
Vol.4 No.9A
,August 15, 2013
DOI:
10.4236/me.2013.49A001
11,914
Downloads
20,519
Views
Citations
This article belongs to the Special Issue on
Marketing Management
Sovereign Marketing: A New Strategy of Marketing
(Articles)
Gouher Ahmed
Theoretical Economics Letters
Vol.7 No.5
,August 18, 2017
DOI:
10.4236/tel.2017.75100
1,556
Downloads
3,615
Views
Citations
This article belongs to the Special Issue on
Economics and Management Strategies
Education Marketing Research
(Articles)
Xiaogang Yang
Theoretical Economics Letters
Vol.6 No.5
,October 21, 2016
DOI:
10.4236/tel.2016.65111
2,324
Downloads
4,091
Views
Citations
Studying the Status of Marketing Mix (7Ps) in Consumer Cooperatives at Ilam Province from Members’ Perspectives
(Articles)
Purashraf Yasanallah
,
Vahid Bidram
American Journal of Industrial and Business Management
Vol.2 No.4
,October 31, 2012
DOI:
10.4236/ajibm.2012.24025
15,521
Downloads
27,016
Views
Citations
Characteristics and Promotion Research on Fashion Clothing E-marketing
(Articles)
Pingping Meng
Creative Education
Vol.3 No.7B
,January 9, 2013
DOI:
10.4236/ce.2012.37B008
8,628
Downloads
12,613
Views
Citations
How Google’s New Algorithm, Hummingbird, Promotes Content and Inbound Marketing
(Articles)
Chauntelle Ong Yi Lin
,
Rashad Yazdanifard
American Journal of Industrial and Business Management
Vol.4 No.1
,January 26, 2014
DOI:
10.4236/ajibm.2014.41009
6,098
Downloads
9,479
Views
Citations
Comparative Study of Traditional Network Marketing and E-Commerce Marketing Based on Cloud Computing
(Articles)
Min Yin
,
Sheng Liu
American Journal of Industrial and Business Management
Vol.4 No.2
,February 14, 2014
DOI:
10.4236/ajibm.2014.42015
6,879
Downloads
10,278
Views
Citations
Big Data Usage in the Marketing Information System
(Articles)
Alexandre Borba Salvador
,
Ana Akemi Ikeda
Journal of Data Analysis and Information Processing
Vol.2 No.3
,August 28, 2014
DOI:
10.4236/jdaip.2014.23010
9,734
Downloads
13,826
Views
Citations
A Review of Nostalgic Marketing
(Articles)
Rubo Cui
Journal of Service Science and Management
Vol.8 No.1
,February 28, 2015
DOI:
10.4236/jssm.2015.81015
11,121
Downloads
13,720
Views
Citations
Controversial Marketing Frontier Analysis and Future Prospect
(Articles)
Haihua Xie
,
Haiying Wei
Open Journal of Business and Management
Vol.6 No.2
,April 30, 2018
DOI:
10.4236/ojbm.2018.62035
759
Downloads
1,446
Views
Citations
The Impact of the Imitation and Innovation Marketing in Services the Case of the Banks and Insurance
(Articles)
Mohamed Cherchem
Technology and Investment
Vol.3 No.2
,May 29, 2012
DOI:
10.4236/ti.2012.32008
8,950
Downloads
13,562
Views
Citations
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