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ISSN
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The Effect of Phenomenon in Social Media Marketing Activities
(Articles)
Dilek Kiraz
,
Murat Basal
Open Journal of Business and Management
Vol.12 No.2
,March 21, 2024
DOI:
10.4236/ojbm.2024.122051
78
Downloads
427
Views
Citations
The Effect of Consumer Attitude on the Effect of Social Media Marketing on Hospital Promotion Activities through Content Marketing
(Articles)
Busra Yuceer
,
Omer Faruk Sarkbay
,
Murat Basal
Open Journal of Social Sciences
Vol.12 No.2
,February 27, 2024
DOI:
10.4236/jss.2024.122021
73
Downloads
349
Views
Citations
E-Marketing Orientation and Social Media Implementation in the Banking Industry in Nigeria
(Articles)
N. Gladson Nwokah
,
Boma Benita Irimagha
iBusiness
Vol.9 No.4
,December 13, 2017
DOI:
10.4236/ib.2017.94009
1,721
Downloads
4,527
Views
Citations
A Study on Service Marketing of University Libraries in the New Media Environment
(Articles)
Yi Zheng
,
Lan Du
Open Journal of Social Sciences
Vol.6 No.11
,November 23, 2018
DOI:
10.4236/jss.2018.611016
1,444
Downloads
3,232
Views
Citations
In the Web2.0 Era, Social Media Marketing Brings Business Opportunities to Enterprises
(Articles)
Yue Fang
Open Journal of Business and Management
Vol.8 No.2
,March 26, 2020
DOI:
10.4236/ojbm.2020.82057
1,291
Downloads
4,504
Views
Citations
Extent of Social Media Marketing Use by MSMEs in the Construction Industry in Harare. Case Study of CIFOZ and SMEA Members
(Articles)
Moses Chundu
,
Patricia Chigombe
,
Tolbert Mucheri
American Journal of Industrial and Business Management
Vol.12 No.7
,July 18, 2022
DOI:
10.4236/ajibm.2022.127064
350
Downloads
1,878
Views
Citations
Analysis of Instagram Media Marketing Strategy of Li-Ning Based on 4I Theory
(Articles)
Pei Chen
,
Chenggang Li
Modern Economy
Vol.15 No.3
,March 27, 2024
DOI:
10.4236/me.2024.153016
61
Downloads
256
Views
Citations
The Effect of Hospitals’ Social Media Marketing on Patients’ Health Perception: Research in Istanbul Province
(Articles)
Claire Laetitia Fernende Nleng Aloma
,
Murat Basal
Sociology Mind
Vol.14 No.2
,March 28, 2024
DOI:
10.4236/sm.2024.142007
41
Downloads
144
Views
Citations
More than Just a Game: The Power of Social Media on Super Bowl XLVI
(Articles)
Fernanda Bruno dos Santos
,
Jonice Oliveira
Social Networking
Vol.3 No.2
,April 4, 2014
DOI:
10.4236/sn.2014.32018
8,912
Downloads
12,072
Views
Citations
Efficacy of Facebook Fans: Can They Influence Perception of the Brand?
(Articles)
Mike Behan
Open Journal of Business and Management
Vol.2 No.4
,September 18, 2014
DOI:
10.4236/ojbm.2014.24033
5,093
Downloads
7,523
Views
Citations
Social Media Marketing and Business Success of Automobile Dealers in Rivers State
(Articles)
N. Gladson Nwokah
,
Felix Lebete Aeenee
American Journal of Industrial and Business Management
Vol.7 No.12
,December 19, 2017
DOI:
10.4236/ajibm.2017.712092
2,262
Downloads
6,140
Views
Citations
An Analysis of the Motivation of Customer Participation Value Co-Creation in the We-Media: A Study Based on Content Marketing
(Articles)
Xin Wu
,
Feiyan Liu
Open Journal of Business and Management
Vol.6 No.3
,July 30, 2018
DOI:
10.4236/ojbm.2018.63057
1,823
Downloads
4,506
Views
Citations
The Effect of Social Media Marketing on Brand Awareness through Facebook: An Individual-Based Perspective of Mobile Services Sector in Egypt
(Articles)
Hana Othman ElAydi
Open Access Library Journal
Vol.5 No.10
,October 29, 2018
DOI:
10.4236/oalib.1104977
4,146
Downloads
37,497
Views
Citations
Consumer’s Purchase Intention towards Luxury Retailer’s Social Media Advertisements —A Case Study of a Shoe Retail—UAE-Dubai Mall
(Articles)
Eman Reda Sabri
Social Networking
Vol.8 No.1
,December 26, 2018
DOI:
10.4236/sn.2019.81003
4,006
Downloads
8,124
Views
Citations
Facebook—A Boon or Bane towards Social Media Marketing
(Articles)
R. Ayswarya
,
Shilpa A. Telreja
,
S. Praveena
,
M. Ilankadhir
Journal of Service Science and Management
Vol.12 No.5
,August 15, 2019
DOI:
10.4236/jssm.2019.125043
1,271
Downloads
5,257
Views
Citations
Developing a Social Media Marketing Framework for Small-Scale Contractors in the Construction Industry
(Articles)
Chipozya Kosta Tembo
,
Franco Muleya
,
Godfrey Kabwe Bulaya
Open Journal of Business and Management
Vol.10 No.1
,December 29, 2021
DOI:
10.4236/ojbm.2022.101005
391
Downloads
2,256
Views
Citations
Digital Sales & Marketing Impact on Asian Market during Pandemic with the Effect of Creating Online Demand: Robust Optimization of Digital Marketing Intelligence
(Articles)
Benish Shabbir
,
Xiaodong Qiu
American Journal of Industrial and Business Management
Vol.13 No.2
,February 27, 2023
DOI:
10.4236/ajibm.2023.132002
249
Downloads
1,312
Views
Citations
Social Media in Science Marketing-Framework, Instruments, and Strategies. Cases from German Research Institutes
(Articles)
Oliver Mauroner
,
Dorit Fauck
Open Journal of Business and Management
Vol.2 No.3
,July 29, 2014
DOI:
10.4236/ojbm.2014.23030
4,509
Downloads
7,295
Views
Citations
A Survey of the Effect of Social Media Marketing on Online Shopping of Customers by Mediating Variables
(Articles)
Alireza Mohammadpour
,
Taher Roshandel Arbatani
,
Tahmoures Hassan Gholipour
,
Fereshteh Farzianpour
,
Shadi Hosseini
Journal of Service Science and Management
Vol.7 No.5
,October 31, 2014
DOI:
10.4236/jssm.2014.75034
19,914
Downloads
32,374
Views
Citations
Safety and Diagnostic Image Quality of Ultravist
®
in an Unselected Sub-Set of Chinese Patients: Data Analyses from a Previous Post Marketing Surveillance
(Articles)
Shuixing Zhang
,
Changhong Liang
,
Ziping Li
,
Jary Wang
Open Journal of Radiology
Vol.7 No.1
,March 31, 2017
DOI:
10.4236/ojrad.2017.71008
1,233
Downloads
2,205
Views
Citations
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