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Journal
Affiliation
ISSN
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Fashion and Brand Awareness: An Evidence-Based Approach to the Analysis of Distinctive Elements in Communication
(Articles)
Giovanni Maria Conti
,
Alessandra Mazzola
,
Martina Motta
,
Margherita Pillan
Journal of Textile Science and Technology
Vol.6 No.4
,November 4, 2020
DOI:
10.4236/jtst.2020.64015
596
Downloads
3,190
Views
Citations
Graphic Design Theory Research and Application in Packaging Technology
(Articles)
E. Bankole Oladumiye
Art and Design Review
Vol.6 No.1
,February 11, 2018
DOI:
10.4236/adr.2018.61003
3,666
Downloads
21,298
Views
Citations
Research on the Construction Strategy of Visual Image Design at the Brand Aging Stage
(Articles)
Yichuan Di
,
Yijing Wang
,
Zichao Nie
,
Min Li
Art and Design Review
Vol.10 No.4
,November 9, 2022
DOI:
10.4236/adr.2022.104037
154
Downloads
782
Views
Citations
An Analysis of Uniqlo’s Management Philosophy and Its Enlightenment to China’s Fast Fashion Brands
(Articles)
Ningbo Wang
,
Chenggang Li
Open Journal of Social Sciences
Vol.6 No.3
,April 9, 2018
DOI:
10.4236/jss.2018.63022
3,311
Downloads
17,674
Views
Citations
A Review on Apparel Fashion Trends, Visual Merchandising and Fashion Branding
(Articles)
Sonkar P. Akhilendra
,
Muthusamy Aravendan
Intelligent Information Management
Vol.15 No.3
,May 9, 2023
DOI:
10.4236/iim.2023.153007
438
Downloads
2,918
Views
Citations
Analysis of Factors Influencing the Strategic Choice of Brand Architecture
(Articles)
Cancan Lu
Open Journal of Social Sciences
Vol.2 No.9
,August 26, 2014
DOI:
10.4236/jss.2014.29005
6,880
Downloads
8,491
Views
Citations
Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology
(Articles)
Lintong Jiao
Open Journal of Social Sciences
Vol.6 No.12
,December 17, 2018
DOI:
10.4236/jss.2018.612007
1,366
Downloads
3,234
Views
Citations
Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy
(Articles)
S. Sreejesh
Theoretical Economics Letters
Vol.5 No.2
,April 20, 2015
DOI:
10.4236/tel.2015.52033
7,841
Downloads
11,600
Views
Citations
Research on the Influence of Conflicting Brand Crisis Information on Consumers’ Brand Attitude
(Articles)
Jiuqun He
American Journal of Industrial and Business Management
Vol.6 No.5
,May 19, 2016
DOI:
10.4236/ajibm.2016.65056
2,363
Downloads
3,896
Views
Citations
RETRACTED:
The Influence Factors of Brand Loyalty: Mobile Phone Industry
(Articles)
Zyeinyelkhaan Khundyz
American Journal of Industrial and Business Management
Vol.8 No.6
,June 27, 2018
DOI:
10.4236/ajibm.2018.86108
1,728
Downloads
6,354
Views
Citations
The Effect of Drama Types and Brand Familiarity on Brand Attitude in Brand Placement
(Articles)
Ziying Liu
,
Ding Pan
,
Ya Xu
American Journal of Industrial and Business Management
Vol.9 No.3
,March 14, 2019
DOI:
10.4236/ajibm.2019.93033
1,225
Downloads
2,652
Views
Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions
(Articles)
Yuanle Cheng
,
Hai Hu
Open Journal of Business and Management
Vol.8 No.2
,January 16, 2020
DOI:
10.4236/ojbm.2020.82025
1,204
Downloads
2,273
Views
Citations
Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market
(Articles)
John Mensah
,
Peter Kwasi Oppong
,
Matilda Addae
Open Journal of Business and Management
Vol.10 No.1
,January 18, 2022
DOI:
10.4236/ojbm.2022.101018
668
Downloads
5,105
Views
Citations
Brand Relationships: A Personality-Based Approach
(Articles)
Helena M. Nobre
,
Kip Becker
,
Carlos Brito
Journal of Service Science and Management
Vol.3 No.2
,June 29, 2010
DOI:
10.4236/jssm.2010.32026
10,613
Downloads
23,300
Views
Citations
A Review of Brand Valuation Method
(Articles)
Jiangwen Huang
Journal of Service Science and Management
Vol.8 No.1
,February 4, 2015
DOI:
10.4236/jssm.2015.81008
10,396
Downloads
14,998
Views
Citations
The Effect of In-Game Advertising in SNS on Brand Equity
(Articles)
Jianhua Yang
,
Meizhen Zhang
,
Zhiqin Zou
Journal of Service Science and Management
Vol.8 No.1
,February 16, 2015
DOI:
10.4236/jssm.2015.81013
4,681
Downloads
6,870
Views
Citations
Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition
(Articles)
Wen Li
,
Tian’e Fu
,
Ziying Huang
American Journal of Industrial and Business Management
Vol.6 No.11
,November 24, 2016
DOI:
10.4236/ajibm.2016.611101
2,621
Downloads
7,345
Views
Citations
The Negative Effect of Brand Attachment: How Attachment Styles Help Explain Anti-Brand Behavior
(Articles)
Yuan Yuan
,
Ming Lei
Open Journal of Business and Management
Vol.5 No.1
,January 5, 2017
DOI:
10.4236/ojbm.2017.51013
2,419
Downloads
4,883
Views
Citations
Research on the Impact of Brand Experience on Brand Love
(Articles)
Xi Zhang
American Journal of Industrial and Business Management
Vol.9 No.4
,April 18, 2019
DOI:
10.4236/ajibm.2019.94061
1,854
Downloads
4,498
Views
Citations
Brand Equity and Brand Loyalty in the Internet Banking Context: FIMIX-PLS Market Segmentation
(Articles)
Sandra Maria Correia Loureiro
,
Francisco Javier Miranda
Journal of Service Science and Management
Vol.4 No.4
,December 7, 2011
DOI:
10.4236/jssm.2011.44054
12,411
Downloads
22,149
Views
Citations
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