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ISSN
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An Exploratory Study on the Electronic Word of Mouth Communication in Promoting Brands in the Online Platforms
(Articles)
B. N. Malar Selvi
,
J. Edwin Thomson
Intelligent Information Management
Vol.8 No.5
,September 30, 2016
DOI:
10.4236/iim.2016.85010
3,135
Downloads
9,434
Views
Citations
E-Integrated Marketing Communication and Its Impact on Customers’ Attitudes
(Articles)
Suleiman A. Al Khattab
,
As’ad H. Abu-Rumman
,
Ghadeer Methqal Zaidan
American Journal of Industrial and Business Management
Vol.5 No.8
,August 12, 2015
DOI:
10.4236/ajibm.2015.58053
8,110
Downloads
14,484
Views
Citations
Banking Strategies and Customer Loyalty Case of Tunisian Banks
(Articles)
Chiraz Rouissi
Open Journal of Business and Management
Vol.9 No.2
,March 31, 2021
DOI:
10.4236/ojbm.2021.92047
523
Downloads
1,930
Views
Citations
A Comparison of Marketing Strategies between the U.S. and China Influenced by Individualism-Collectivism under Cross-Cultural Perspective: Taking MDLZ International, Ltd. as an Example
(Articles)
Liuhan Jin
Open Access Library Journal
Vol.9 No.4
,April 12, 2022
DOI:
10.4236/oalib.1108593
265
Downloads
1,803
Views
Citations
New Frontiers of Online Communication of Small and Medium Museums in Campania Region, Italy
(Articles)
Giuseppe Vito
,
Alessandra Sorrentini
,
Davide Di Palma
,
Vincenzo Raiola
,
Maria Tabouras
American Journal of Industrial and Business Management
Vol.7 No.9
,September 25, 2017
DOI:
10.4236/ajibm.2017.79075
952
Downloads
1,892
Views
Citations
Deceptive Advertising and Consumer Reaction: A Study of Delta Soap Advertisement
(Articles)
Raymond Chimezie Ukaegbu
Open Access Library Journal
Vol.7 No.3
,March 11, 2020
DOI:
10.4236/oalib.1105865
4,044
Downloads
19,525
Views
Citations
Improve Communication Quality by Understanding Customer Switching Behavior in China’s Telecom Sector
(Articles)
Salman Awan
,
Yanxia Cheng
iBusiness
Vol.8 No.4
,November 14, 2016
DOI:
10.4236/ib.2016.84008
1,986
Downloads
4,238
Views
Citations
A Strategic Evaluation on Competency of Karnataka Destinations through Destination Management Organizations
(Articles)
Bindi Varghese
American Journal of Industrial and Business Management
Vol.6 No.2
,February 22, 2016
DOI:
10.4236/ajibm.2016.62010
3,517
Downloads
5,132
Views
Citations
Efficient Routing Protocol Based on Security for Wireless Sensor Networks
(Articles)
S. Nandhakumar
,
Dr. N. Malmurugan
Circuits and Systems
Vol.7 No.8
,June 28, 2016
DOI:
10.4236/cs.2016.78169
2,035
Downloads
3,120
Views
Citations
Is E-Marketing the Future of Marketing Field
(Articles)
Paulus H. A. Andreki
,
Rashad Yazdanifard
American Journal of Industrial and Business Management
Vol.4 No.7
,July 9, 2014
DOI:
10.4236/ajibm.2014.47040
10,114
Downloads
19,247
Views
Citations
The Effect of Phenomenon in Social Media Marketing Activities
(Articles)
Dilek Kiraz
,
Murat Basal
Open Journal of Business and Management
Vol.12 No.2
,March 21, 2024
DOI:
10.4236/ojbm.2024.122051
66
Downloads
359
Views
Citations
Guerrilla Marketing—Innovative or Parasitic Marketing?
(Articles)
Gerd Nufer
Modern Economy
Vol.4 No.9A
,August 15, 2013
DOI:
10.4236/me.2013.49A001
13,478
Downloads
25,494
Views
Citations
This article belongs to the Special Issue on
Marketing Management
Sovereign Marketing: A New Strategy of Marketing
(Articles)
Gouher Ahmed
Theoretical Economics Letters
Vol.7 No.5
,August 18, 2017
DOI:
10.4236/tel.2017.75100
2,457
Downloads
8,113
Views
Citations
This article belongs to the Special Issue on
Economics and Management Strategies
Education Marketing Research
(Articles)
Xiaogang Yang
Theoretical Economics Letters
Vol.6 No.5
,October 21, 2016
DOI:
10.4236/tel.2016.65111
3,384
Downloads
9,161
Views
Citations
E-Marketing and Its Strategies: Digital Opportunities and Challenges
(Articles)
Allam Jaas
Open Journal of Business and Management
Vol.10 No.2
,March 22, 2022
DOI:
10.4236/ojbm.2022.102046
2,112
Downloads
21,898
Views
Citations
Studying the Status of Marketing Mix (7Ps) in Consumer Cooperatives at Ilam Province from Members’ Perspectives
(Articles)
Purashraf Yasanallah
,
Vahid Bidram
American Journal of Industrial and Business Management
Vol.2 No.4
,October 31, 2012
DOI:
10.4236/ajibm.2012.24025
21,120
Downloads
39,282
Views
Citations
Characteristics and Promotion Research on Fashion Clothing E-marketing
(Articles)
Pingping Meng
Creative Education
Vol.3 No.7B
,January 9, 2013
DOI:
10.4236/ce.2012.37B008
10,137
Downloads
16,685
Views
Citations
How Google’s New Algorithm, Hummingbird, Promotes Content and Inbound Marketing
(Articles)
Chauntelle Ong Yi Lin
,
Rashad Yazdanifard
American Journal of Industrial and Business Management
Vol.4 No.1
,January 26, 2014
DOI:
10.4236/ajibm.2014.41009
7,895
Downloads
13,287
Views
Citations
Comparative Study of Traditional Network Marketing and E-Commerce Marketing Based on Cloud Computing
(Articles)
Min Yin
,
Sheng Liu
American Journal of Industrial and Business Management
Vol.4 No.2
,February 14, 2014
DOI:
10.4236/ajibm.2014.42015
7,832
Downloads
12,396
Views
Citations
Big Data Usage in the Marketing Information System
(Articles)
Alexandre Borba Salvador
,
Ana Akemi Ikeda
Journal of Data Analysis and Information Processing
Vol.2 No.3
,August 28, 2014
DOI:
10.4236/jdaip.2014.23010
12,274
Downloads
20,001
Views
Citations
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