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Cause-Related Marketing and Its Impact on Buying Intention
(Articles)
Vibhas Amawate
,
Madhurima Deb
,
Mohit Manchanda
Theoretical Economics Letters
Vol.9 No.6
,August 30, 2019
DOI:
10.4236/tel.2019.96135
682
Downloads
2,316
Views
Citations
Cause Related Marketing and Customer Skepticism: A Study of Situational and Psychological Skepticism
(Articles)
Vibhas Amawate
,
Madhurima Deb
Theoretical Economics Letters
Vol.9 No.4
,April 12, 2019
DOI:
10.4236/tel.2019.94055
964
Downloads
2,442
Views
Citations
New Technologies Applied to the Fashion Visual Merchandising
(Articles)
Juliana Paradinha Sampaio
,
Welton Fernando Zonatti
,
Francisco Javier Sebastian Mendizabal-Alvarez
,
George Bedinelli Rossi
,
Julia Baruque-Ramos
Modern Economy
Vol.8 No.3
,March 21, 2017
DOI:
10.4236/me.2017.83031
2,334
Downloads
8,303
Views
Citations
This article belongs to the Special Issue on
Consumption and Economics
In the Web2.0 Era, Social Media Marketing Brings Business Opportunities to Enterprises
(Articles)
Yue Fang
Open Journal of Business and Management
Vol.8 No.2
,March 26, 2020
DOI:
10.4236/ojbm.2020.82057
1,281
Downloads
4,465
Views
Citations
Going Viral for a Greener Future: How to Harness the Power of Active Viral Marketing in Green Product Campaigns
(Articles)
Serveh Saeidi
,
Svend Hollensen
American Journal of Industrial and Business Management
Vol.13 No.12
,December 21, 2023
DOI:
10.4236/ajibm.2023.1312077
133
Downloads
544
Views
Citations
Effect of COVID-19 Pandemic on Consumption Patterns among Egyptian Consumers and Its Relation to Maslow’s Hierarchy of Needs
(Articles)
Amal Seddik Afify
Modern Economy
Vol.13 No.2
,February 25, 2022
DOI:
10.4236/me.2022.132012
428
Downloads
2,549
Views
Citations
Impact of Internet plus to China Economy Development
(Articles)
Zhen Zhao
,
Wei Xiong
,
Jingxuan Fang
Modern Economy
Vol.7 No.9
,August 11, 2016
DOI:
10.4236/me.2016.79096
4,112
Downloads
7,573
Views
Citations
Countermeasures and Suggestions on the Innovation and Development of Enterprises Marketing Mode in China under the Background of E-Commerce
(Articles)
Xiaoli Chen
Technology and Investment
Vol.14 No.4
,September 28, 2023
DOI:
10.4236/ti.2023.144014
95
Downloads
386
Views
Citations
Consumer’s Purchase Intention towards Luxury Retailer’s Social Media Advertisements —A Case Study of a Shoe Retail—UAE-Dubai Mall
(Articles)
Eman Reda Sabri
Social Networking
Vol.8 No.1
,December 26, 2018
DOI:
10.4236/sn.2019.81003
3,997
Downloads
8,074
Views
Citations
Research on Influencing Factors of Purchase Promotion Intention Based on Skincare Industry
(Articles)
Zhichao Liu
,
Jiahui Ling
Modern Economy
Vol.10 No.3
,March 28, 2019
DOI:
10.4236/me.2019.103069
1,516
Downloads
5,717
Views
Citations
Impact of Khat Production and Marketing on the Livelihood of Smallholder Households in Ethiopia
(Articles)
Tofik Abdella Dawide
,
Fresenbet Zeleke
,
Mustefa Musse Ebro
Agricultural Sciences
Vol.13 No.12
,December 14, 2022
DOI:
10.4236/as.2022.1312080
248
Downloads
1,531
Views
Citations
Evaluating the Impact of Storytelling Ads on Consumer Purchase Intention
(Articles)
Sujata Joshi
,
Menachem Domb
,
Barshekee Chanda
,
Amit Bais
Journal of Service Science and Management
Vol.15 No.1
,January 30, 2022
DOI:
10.4236/jssm.2022.151002
962
Downloads
5,423
Views
Citations
Impact of Personality Traits on Compulsive Buying Behavior: Mediating Role of Impulsive Buying
(Articles)
Kiran Shehzadi
,
Muhammad Ahmad-ur-Rehman
,
Anam Mehmood Cheema
,
Alishba Ahkam
Journal of Service Science and Management
Vol.9 No.5
,October 18, 2016
DOI:
10.4236/jssm.2016.95046
7,044
Downloads
16,793
Views
Citations
An Analysis of Pandemic Panic Buying Motivators among Undergraduate College Students Using Mind Genomics Cognitive Science
(Articles)
Alexis Theriot
,
Natalia Urrutia-Alvarez
,
Erin M. McKinley
Psychology
Vol.12 No.9
,September 29, 2021
DOI:
10.4236/psych.2021.129092
245
Downloads
1,239
Views
Citations
Test a Queue Detection System for Special Events in Nevada
(Articles)
Hualiang Harry Teng
,
Xuecai Xu
,
Venkatesan Muthukumar
,
A. Reed Gibby
Journal of Transportation Technologies
Vol.4 No.1
,January 26, 2014
DOI:
10.4236/jtts.2014.41013
4,414
Downloads
6,428
Views
Citations
Is E-Marketing the Future of Marketing Field
(Articles)
Paulus H. A. Andreki
,
Rashad Yazdanifard
American Journal of Industrial and Business Management
Vol.4 No.7
,July 9, 2014
DOI:
10.4236/ajibm.2014.47040
10,109
Downloads
19,232
Views
Citations
The Effect of Phenomenon in Social Media Marketing Activities
(Articles)
Dilek Kiraz
,
Murat Basal
Open Journal of Business and Management
Vol.12 No.2
,March 21, 2024
DOI:
10.4236/ojbm.2024.122051
59
Downloads
327
Views
Citations
Evaluation of the mood repair hypothesis of compulsive buying
(Articles)
Alishia D. Williams
Open Journal of Psychiatry
Vol.2 No.2
,April 18, 2012
DOI:
10.4236/ojpsych.2012.22012
6,125
Downloads
11,639
Views
Citations
Guerrilla Marketing—Innovative or Parasitic Marketing?
(Articles)
Gerd Nufer
Modern Economy
Vol.4 No.9A
,August 15, 2013
DOI:
10.4236/me.2013.49A001
13,476
Downloads
25,480
Views
Citations
This article belongs to the Special Issue on
Marketing Management
Exploring the Relationship between Work Engagement and Turnover Intention among Nurses in the Kingdom of Bahrain: A Cross-Sectional Study
(Articles)
Francis Byron Opinion
,
Fairouz Alhourani
,
Maha Mihdawi
,
Tareq Afaneh
Open Journal of Nursing
Vol.11 No.12
,December 31, 2021
DOI:
10.4236/ojn.2021.1112087
323
Downloads
2,405
Views
Citations
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