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Affiliation
ISSN
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Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology
(Articles)
Lintong Jiao
Open Journal of Social Sciences
Vol.6 No.12
,December 17, 2018
DOI:
10.4236/jss.2018.612007
762
Downloads
1,268
Views
Citations
Brand Equity and Brand Loyalty in the Internet Banking Context: FIMIX-PLS Market Segmentation
(Articles)
Sandra Maria Correia Loureiro
,
Francisco Javier Miranda
Journal of Service Science and Management
Vol.4 No.4
,December 7, 2011
DOI:
10.4236/jssm.2011.44054
10,622
Downloads
18,388
Views
Citations
A Comparative Study of Competitive Brand Based on Customer-Perceived Value—Evidences from IAT
(Articles)
Yaozhong Liu
,
Qifeng Sun
Open Journal of Social Sciences
Vol.3 No.7
,July 24, 2015
DOI:
10.4236/jss.2015.37040
3,880
Downloads
4,951
Views
Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions
(Articles)
Yuanle Cheng
,
Hai Hu
Open Journal of Business and Management
Vol.8 No.2
,January 16, 2020
DOI:
10.4236/ojbm.2020.82025
495
Downloads
692
Views
Citations
Research on the Influence of Customer Perceived Value on Brand Equity
(Articles)
Bo Yan
American Journal of Industrial and Business Management
Vol.9 No.3
,March 22, 2019
DOI:
10.4236/ajibm.2019.93042
1,051
Downloads
2,463
Views
Citations
The Impact of Consumers Witness Front-Line Service Employee Complaints on Corporate Brand Attitudes
(Articles)
Jihua Zhang
,
Ming Tan
,
Ningning Wang
Open Journal of Social Sciences
Vol.7 No.3
,March 26, 2019
DOI:
10.4236/jss.2019.73037
408
Downloads
662
Views
Citations
Study on the Construction of Enterprise Quality Culture for Brand Strategy
(Articles)
Zhi Gao
,
Jinfu Ye
,
Yi Huang
iBusiness
Vol.4 No.3
,September 28, 2012
DOI:
10.4236/ib.2012.43033
6,160
Downloads
9,866
Views
Citations
The Analyses of Purchasing Decisions and Brand Loyalty for Smartphone Consumers
(Articles)
Yu-Syuan Chen
,
Tso-Jen
,
Chen
,
Cheng-Che Lin
Open Journal of Social Sciences
Vol.4 No.7
,July 30, 2016
DOI:
10.4236/jss.2016.47018
3,591
Downloads
7,902
Views
Citations
An Integrated Statistical Model to Measure Academic Teaching Quality
(Articles)
Paola Cerchiello
,
Paolo Giudici
Open Journal of Statistics
Vol.2 No.5
,December 19, 2012
DOI:
10.4236/ojs.2012.25063
5,445
Downloads
7,943
Views
Citations
Position of Price in Determinants of Quality of Products (Case Study)
(Articles)
Arash Hoseinkhani
,
Mohsen Nazari
,
Fereshteh Farzianpour
,
Shadi Hosseini
Journal of Service Science and Management
Vol.8 No.2
,March 23, 2015
DOI:
10.4236/jssm.2015.82018
3,621
Downloads
4,757
Views
Citations
Corporate Image Cognition Influence Perceived Quality and Purchase Intention Empirical Research
(Articles)
Jing Li
,
Jiang Li
,
Yongbiao Zheng
iBusiness
Vol.5 No.3B
,November 8, 2013
DOI:
10.4236/ib.2013.53B035
5,241
Downloads
7,040
Views
Citations
Influence of Marketing Strategy on NPD Performance: Role of Customer Perceived Value and Product Characteristics
(Articles)
Han-Wen Liu
,
Li-Ren Yang
Open Journal of Social Sciences
Vol.2 No.3
,March 6, 2014
DOI:
10.4236/jss.2014.23007
4,182
Downloads
6,315
Views
Citations
Consumer’s Purchase Intentions towards Automobiles in Pakistan
(Articles)
Abeera Amir
,
Muzaffar Asad
Open Journal of Business and Management
Vol.6 No.1
,January 30, 2018
DOI:
10.4236/ojbm.2018.61014
1,206
Downloads
3,343
Views
Citations
Effect of Service Quality and Brand Image on Repurchase Intention through Word of Mouth at Budget Hotels Airy Rooms
(Articles)
Heri Prabowo
,
Widji Astuti
,
Harianto Respati
Open Journal of Business and Management
Vol.8 No.1
,December 23, 2019
DOI:
10.4236/ojbm.2020.81012
916
Downloads
1,256
Views
Citations
This article belongs to the Special Issue on
Consumer Behavior, Business and Marketing
Consumer satisfaction, quality of life and distress with regard to social function and gender in severe mental illness
(Articles)
Bo Ivarsson
,
Leif Lindström
,
Ulf Malm
,
Torsten Norlander
Open Journal of Psychiatry
Vol.1 No.3
,October 12, 2011
DOI:
10.4236/ojpsych.2011.13013
4,493
Downloads
8,092
Views
Citations
Early Retirement Intention in Workers from the Industry and Service Sectors: Influence of the Perception of Benefits from Retiring or from Continuing to Work
(Articles)
Jordi Fernández- Castro
,
Joaquín T. Limonero
,
Maria Pau González- Olmedo
,
Rosa Serrano
,
Victoria López
,
Tatiana Rovira
Open Journal of Social Sciences
Vol.3 No.4
,April 8, 2015
DOI:
10.4236/jss.2015.34010
3,338
Downloads
3,910
Views
Citations
Does Perceived Value Mediate the Relationship between Service Traits and Client Satisfaction in the Software-as-a-Service (SaaS)?
(Articles)
J. W. Liu
,
Jamie Y. T. Chang
,
Jacob C. A. Tsai
Open Journal of Social Sciences
Vol.3 No.7
,July 14, 2015
DOI:
10.4236/jss.2015.37026
4,330
Downloads
4,964
Views
Citations
Analysis of Factors Influencing the Strategic Choice of Brand Architecture
(Articles)
Cancan Lu
Open Journal of Social Sciences
Vol.2 No.9
,August 26, 2014
DOI:
10.4236/jss.2014.29005
6,359
Downloads
7,228
Views
Citations
Sensory Evaluation Spectrum Method as a Descriptive Sensory Analysis
(Articles)
Yoshie Yamagata
,
Yoshiaki Sugawara
Psychology
Vol.5 No.14
,September 30, 2014
DOI:
10.4236/psych.2014.514170
4,870
Downloads
6,776
Views
Citations
This article belongs to the Special Issue on
Psychological Testing
Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy
(Articles)
S. Sreejesh
Theoretical Economics Letters
Vol.5 No.2
,April 20, 2015
DOI:
10.4236/tel.2015.52033
5,967
Downloads
7,409
Views
Citations
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