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ISSN
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Software Project Visualization Using Task Oriented Metaphors
(Articles)
Amaia Aguirregoitia
,
José Javier Dolado Cosín
,
Concepción Presedo
Journal of Software Engineering and Applications
Vol.3 No.11
,November 29, 2010
DOI:
10.4236/jsea.2010.311119
5,198
Downloads
10,521
Views
Citations
Analysis of Factors Influencing the Strategic Choice of Brand Architecture
(Articles)
Cancan Lu
Open Journal of Social Sciences
Vol.2 No.9
,August 26, 2014
DOI:
10.4236/jss.2014.29005
6,892
Downloads
8,379
Views
Citations
Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology
(Articles)
Lintong Jiao
Open Journal of Social Sciences
Vol.6 No.12
,December 17, 2018
DOI:
10.4236/jss.2018.612007
1,376
Downloads
2,956
Views
Citations
Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy
(Articles)
S. Sreejesh
Theoretical Economics Letters
Vol.5 No.2
,April 20, 2015
DOI:
10.4236/tel.2015.52033
7,867
Downloads
10,329
Views
Citations
Research on the Influence of Conflicting Brand Crisis Information on Consumers’ Brand Attitude
(Articles)
Jiuqun He
American Journal of Industrial and Business Management
Vol.6 No.5
,May 19, 2016
DOI:
10.4236/ajibm.2016.65056
2,376
Downloads
3,817
Views
Citations
RETRACTED:
The Influence Factors of Brand Loyalty: Mobile Phone Industry
(Articles)
Zyeinyelkhaan Khundyz
American Journal of Industrial and Business Management
Vol.8 No.6
,June 27, 2018
DOI:
10.4236/ajibm.2018.86108
1,736
Downloads
6,301
Views
Citations
The Effect of Drama Types and Brand Familiarity on Brand Attitude in Brand Placement
(Articles)
Ziying Liu
,
Ding Pan
,
Ya Xu
American Journal of Industrial and Business Management
Vol.9 No.3
,March 14, 2019
DOI:
10.4236/ajibm.2019.93033
1,238
Downloads
2,298
Views
Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions
(Articles)
Yuanle Cheng
,
Hai Hu
Open Journal of Business and Management
Vol.8 No.2
,January 16, 2020
DOI:
10.4236/ojbm.2020.82025
1,214
Downloads
1,893
Views
Citations
Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market
(Articles)
John Mensah
,
Peter Kwasi Oppong
,
Matilda Addae
Open Journal of Business and Management
Vol.10 No.1
,January 18, 2022
DOI:
10.4236/ojbm.2022.101018
716
Downloads
5,010
Views
Citations
Brand Relationships: A Personality-Based Approach
(Articles)
Helena M. Nobre
,
Kip Becker
,
Carlos Brito
Journal of Service Science and Management
Vol.3 No.2
,June 29, 2010
DOI:
10.4236/jssm.2010.32026
10,649
Downloads
22,950
Views
Citations
A Review of Brand Valuation Method
(Articles)
Jiangwen Huang
Journal of Service Science and Management
Vol.8 No.1
,February 4, 2015
DOI:
10.4236/jssm.2015.81008
10,420
Downloads
13,124
Views
Citations
The Effect of In-Game Advertising in SNS on Brand Equity
(Articles)
Jianhua Yang
,
Meizhen Zhang
,
Zhiqin Zou
Journal of Service Science and Management
Vol.8 No.1
,February 16, 2015
DOI:
10.4236/jssm.2015.81013
4,699
Downloads
6,430
Views
Citations
Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition
(Articles)
Wen Li
,
Tian’e Fu
,
Ziying Huang
American Journal of Industrial and Business Management
Vol.6 No.11
,November 24, 2016
DOI:
10.4236/ajibm.2016.611101
2,656
Downloads
7,050
Views
Citations
The Negative Effect of Brand Attachment: How Attachment Styles Help Explain Anti-Brand Behavior
(Articles)
Yuan Yuan
,
Ming Lei
Open Journal of Business and Management
Vol.5 No.1
,January 5, 2017
DOI:
10.4236/ojbm.2017.51013
2,431
Downloads
4,764
Views
Citations
Research on the Impact of Brand Experience on Brand Love
(Articles)
Xi Zhang
American Journal of Industrial and Business Management
Vol.9 No.4
,April 18, 2019
DOI:
10.4236/ajibm.2019.94061
1,875
Downloads
3,864
Views
Citations
The Metro Project Construction Safety Risk Managing System of GMC
(Articles)
Guangwu Liu
,
Fengxia Luo
,
Gang Zeng
Open Journal of Safety Science and Technology
Vol.4 No.1
,March 11, 2014
DOI:
10.4236/ojsst.2014.41005
8,422
Downloads
11,174
Views
Citations
Critical Reflection about Knowledge Management in a Participatory Planning, Monitoring & Evaluation Course
(Articles)
Alberto Un Jan
,
Vilma Contreras
Voice of the Publisher
Vol.2 No.1
,March 24, 2016
DOI:
10.4236/vp.2016.21001
2,735
Downloads
3,879
Views
Citations
Managing Health Risks during the Balkans Floods
(Articles)
Vladimir Kendrovski
,
Franziska Matthies
,
Goran Cerkez
,
Maja Dragosavac
,
Dragana Dimitrijevic
,
Milan Rancic
,
Elizabet Paunovic
,
Oliver Schmoll
,
Bettina Menne
American Journal of Climate Change
Vol.6 No.4
,November 13, 2017
DOI:
10.4236/ajcc.2017.64030
1,012
Downloads
1,901
Views
Citations
This article belongs to the Special Issue on
Climate Change Adaptation
Conflict De-Escalation: Workplace Training
(Articles)
Richard Skiba
Open Journal of Social Sciences
Vol.8 No.7
,July 15, 2020
DOI:
10.4236/jss.2020.87013
766
Downloads
3,937
Views
Citations
Comparison of CSR Activities between Global Construction Companies and Malaysian Construction Companies
(Articles)
Byung Gyoo Kang
,
Hussam Uddin Ahmad
,
Boon Hoe Goh
,
Myung Kyu Song
Open Journal of Social Sciences
Vol.3 No.7
,July 14, 2015
DOI:
10.4236/jss.2015.37016
4,676
Downloads
6,322
Views
Citations
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