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E-Marketing Orientation and Social Media Implementation in the Banking Industry in Nigeria
(Articles)
N. Gladson Nwokah
,
Boma Benita Irimagha
iBusiness
Vol.9 No.4
,December 13, 2017
DOI:
10.4236/ib.2017.94009
1,155
Downloads
2,437
Views
Citations
In the Web2.0 Era, Social Media Marketing Brings Business Opportunities to Enterprises
(Articles)
Yue Fang
Open Journal of Business and Management
Vol.8 No.2
,March 26, 2020
DOI:
10.4236/ojbm.2020.82057
476
Downloads
939
Views
Citations
More than Just a Game: The Power of Social Media on Super Bowl XLVI
(Articles)
Fernanda Bruno dos Santos
,
Jonice Oliveira
Social Networking
Vol.3 No.2
,April 4, 2014
DOI:
10.4236/sn.2014.32018
8,502
Downloads
11,188
Views
Citations
Facebook—A Boon or Bane towards Social Media Marketing
(Articles)
R. Ayswarya
,
Shilpa A. Telreja
,
S. Praveena
,
M. Ilankadhir
Journal of Service Science and Management
Vol.12 No.5
,August 15, 2019
DOI:
10.4236/jssm.2019.125043
566
Downloads
1,366
Views
Citations
Efficacy of Facebook Fans: Can They Influence Perception of the Brand?
(Articles)
Mike Behan
Open Journal of Business and Management
Vol.2 No.4
,September 18, 2014
DOI:
10.4236/ojbm.2014.24033
4,620
Downloads
6,019
Views
Citations
Social Media Marketing and Business Success of Automobile Dealers in Rivers State
(Articles)
N. Gladson Nwokah
,
Felix Lebete Aeenee
American Journal of Industrial and Business Management
Vol.7 No.12
,December 19, 2017
DOI:
10.4236/ajibm.2017.712092
1,198
Downloads
2,699
Views
Citations
The Effect of Social Media Marketing on Brand Awareness through Facebook: An Individual-Based Perspective of Mobile Services Sector in Egypt
(Articles)
Hana Othman ElAydi
Open Access Library Journal
Vol.5 No.10
,October 29, 2018
DOI:
10.4236/oalib.1104977
1,709
Downloads
7,411
Views
Citations
Consumer’s Purchase Intention towards Luxury Retailer’s Social Media Advertisements —A Case Study of a Shoe Retail—UAE-Dubai Mall
(Articles)
Eman Reda Sabri
Social Networking
Vol.8 No.1
,December 26, 2018
DOI:
10.4236/sn.2019.81003
2,049
Downloads
2,979
Views
Citations
Social Media in Science Marketing-Framework, Instruments, and Strategies. Cases from German Research Institutes
(Articles)
Oliver Mauroner
,
Dorit Fauck
Open Journal of Business and Management
Vol.2 No.3
,July 29, 2014
DOI:
10.4236/ojbm.2014.23030
3,937
Downloads
5,611
Views
Citations
A Survey of the Effect of Social Media Marketing on Online Shopping of Customers by Mediating Variables
(Articles)
Alireza Mohammadpour
,
Taher Roshandel Arbatani
,
Tahmoures Hassan Gholipour
,
Fereshteh Farzianpour
,
Shadi Hosseini
Journal of Service Science and Management
Vol.7 No.5
,October 31, 2014
DOI:
10.4236/jssm.2014.75034
12,566
Downloads
15,841
Views
Citations
Use of Social Media as an Effective Marketing Tool for Fashion Startups in Saudi Arabia
(Articles)
Noran Trad
,
Maha Abdullah Al Dabbagh
Open Journal of Social Sciences
Vol.8 No.11
,November 27, 2020
DOI:
10.4236/jss.2020.811029
172
Downloads
512
Views
Citations
Social Media in e-Governance: A Study with Special Reference to India
(Articles)
Mohamad Tariq Banday
,
Muzamil M. Mattoo
Social Networking
Vol.2 No.2
,April 30, 2013
DOI:
10.4236/sn.2013.22006
8,367
Downloads
17,737
Views
Citations
User Acceptance of Personalized and Context-Specific Online Advertising
(Articles)
S. Denise Ruhrberg
,
Giulia Kirstein
,
Katsiaryna S. Baran
Open Journal of Social Sciences
Vol.5 No.3
,March 30, 2017
DOI:
10.4236/jss.2017.53020
1,306
Downloads
2,112
Views
Citations
A Study on Service Marketing of University Libraries in the New Media Environment
(Articles)
Yi Zheng
,
Lan Du
Open Journal of Social Sciences
Vol.6 No.11
,November 23, 2018
DOI:
10.4236/jss.2018.611016
776
Downloads
1,228
Views
Citations
Use of Social Media to Support Nursing Students’ Learning in Zambia
(Articles)
Ruth Wahila
,
Lonia Mwape
,
Kestone Lyambai
,
Marjorie Kabinga-Makukula
Creative Education
Vol.9 No.8
,June 29, 2018
DOI:
10.4236/ce.2018.98092
802
Downloads
1,781
Views
Citations
This article belongs to the Special Issue on
Medical Education and Health Education
Politics and the Twitter Revolution: A Brief Literature Review and Implications for Future Research
(Articles)
James Nguyen
Social Networking
Vol.7 No.4
,October 29, 2018
DOI:
10.4236/sn.2018.74018
1,180
Downloads
1,751
Views
Citations
A Study on Communication Media Selection: Comparing the Effectiveness of the Media Richness, Social Influence, and Media Fitness
(Articles)
Rui Gu
,
Kunihiko Higa
,
Douglas R. Moodie
Journal of Service Science and Management
Vol.4 No.3
,September 29, 2011
DOI:
10.4236/jssm.2011.43035
7,592
Downloads
15,731
Views
Citations
Social Media and Resilience in the COVID-19 Crisis
(Articles)
Rita Mano
Advances in Applied Sociology
Vol.10 No.11
,November 26, 2020
DOI:
10.4236/aasoci.2020.1011026
306
Downloads
738
Views
Citations
Cybermigration: Connections, Human Mobility and Media Culture. An Italian Case Study
(Articles)
Giacomo Buoncompagni
Advances in Applied Sociology
Vol.11 No.2
,February 8, 2021
DOI:
10.4236/aasoci.2021.112006
62
Downloads
155
Views
Citations
Study on the Online Travel Information Search: A Perspective of Social Media
(Articles)
Yuanfang Qian
,
Jun Hu
,
Mu Zhang
Advances in Applied Sociology
Vol.5 No.8
,August 26, 2015
DOI:
10.4236/aasoci.2015.58021
6,372
Downloads
7,722
Views
Citations
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