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ISSN
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A Study on Consumer Behavior of Commercial Health and Fitness Club—A Case of Consumers in Liverpool
(Articles)
Wen Zhang
,
Yuhong Li
American Journal of Industrial and Business Management
Vol.4 No.1
,January 26, 2014
DOI:
10.4236/ajibm.2014.41010
14,510
Downloads
20,482
Views
Citations
Self-Construal and Its Implications for Marketing
(Articles)
Kun Gai
Open Journal of Social Sciences
Vol.6 No.5
,May 29, 2018
DOI:
10.4236/jss.2018.65020
1,559
Downloads
5,487
Views
Citations
Explanatory Models of Change of Consumer Behavior Applied to Social Marketing
(Articles)
Nayeli Manzano
,
Luis Rivas
,
George Bonilla
iBusiness
Vol.4 No.3
,September 28, 2012
DOI:
10.4236/ib.2012.43031
8,759
Downloads
13,561
Views
Citations
How Does Sustainable Digital Marketing Affect Consumer Behavior?
(Articles)
Lifang Yao
American Journal of Industrial and Business Management
Vol.14 No.3
,March 25, 2024
DOI:
10.4236/ajibm.2024.143013
163
Downloads
852
Views
Citations
Relationship between Consumer Insights and Purchase Patterns across Different Generations: A Quantitative Approach
(Articles)
Max Boada
,
Daniel Burneo
,
Francisco Morocho
,
Janeth Gutiérrez
Open Access Library Journal
Vol.10 No.11
,November 30, 2023
DOI:
10.4236/oalib.1110867
39
Downloads
320
Views
Citations
A Literature Review on Consumer’s Complaining Behavior and Dissatisfaction: Implication of Marketing Strategies with Special Reference to the Online Retail Sector
(Articles)
Komal
Open Journal of Business and Management
Vol.9 No.2
,February 25, 2021
DOI:
10.4236/ojbm.2021.92027
846
Downloads
6,735
Views
Citations
This article belongs to the Special Issue on
Business Administration and Management
Consumer’s Purchase Intention towards Luxury Retailer’s Social Media Advertisements —A Case Study of a Shoe Retail—UAE-Dubai Mall
(Articles)
Eman Reda Sabri
Social Networking
Vol.8 No.1
,December 26, 2018
DOI:
10.4236/sn.2019.81003
4,017
Downloads
6,791
Views
Citations
Consumer Behavior under Social Network Platform Influencing Factors and Marketing Strategies
(Articles)
Di Zhang
,
Dongphil Chun
,
Minghao Huang
Open Journal of Business and Management
Vol.11 No.2
,March 22, 2023
DOI:
10.4236/ojbm.2023.112032
425
Downloads
1,684
Views
Citations
Integrating Health Theories in Health and Fitness Applications for Sustained Behavior Change: Current State of the Art
(Articles)
Angela Brunstein
,
Joerg Brunstein
,
Selma Limam Mansar
Creative Education
Vol.3 No.8B
,January 16, 2013
DOI:
10.4236/ce.2012.38B001
6,418
Downloads
9,877
Views
Citations
Use of Social Media as an Effective Marketing Tool for Fashion Startups in Saudi Arabia
(Articles)
Noran Trad
,
Maha Abdullah Al Dabbagh
Open Journal of Social Sciences
Vol.8 No.11
,November 27, 2020
DOI:
10.4236/jss.2020.811029
1,548
Downloads
8,245
Views
Citations
Effect of COVID-19 Pandemic on Consumption Patterns among Egyptian Consumers and Its Relation to Maslow’s Hierarchy of Needs
(Articles)
Amal Seddik Afify
Modern Economy
Vol.13 No.2
,February 25, 2022
DOI:
10.4236/me.2022.132012
438
Downloads
2,408
Views
Citations
Perception and Preferences of Consumers in the Retail Sector: A Case Study in the City of Loja-Ecuador
(Articles)
Max Boada
,
Maria Boada
,
Francisco Morocho
Open Journal of Business and Management
Vol.11 No.3
,May 31, 2023
DOI:
10.4236/ojbm.2023.113074
167
Downloads
1,588
Views
Citations
User Acceptance of Personalized and Context-Specific Online Advertising
(Articles)
S. Denise Ruhrberg
,
Giulia Kirstein
,
Katsiaryna S. Baran
Open Journal of Social Sciences
Vol.5 No.3
,March 30, 2017
DOI:
10.4236/jss.2017.53020
2,177
Downloads
3,734
Views
Citations
Studying the Status of Marketing Mix (7Ps) in Consumer Cooperatives at Ilam Province from Members’ Perspectives
(Articles)
Purashraf Yasanallah
,
Vahid Bidram
American Journal of Industrial and Business Management
Vol.2 No.4
,October 31, 2012
DOI:
10.4236/ajibm.2012.24025
21,206
Downloads
34,801
Views
Citations
Education Marketing Research
(Articles)
Xiaogang Yang
Theoretical Economics Letters
Vol.6 No.5
,October 21, 2016
DOI:
10.4236/tel.2016.65111
3,431
Downloads
8,721
Views
Citations
Consumers Reaction and Response to Covid-19
(Articles)
Nsiah Abigail
,
Jianghui Zheng
Open Access Library Journal
Vol.8 No.5
,May 31, 2021
DOI:
10.4236/oalib.1106960
141
Downloads
1,153
Views
Citations
Consumer Behavior in Low Involvement Product Purchase: A Stochastic Model
(Articles)
Atanu Adhikari
Theoretical Economics Letters
Vol.9 No.2
,February 27, 2019
DOI:
10.4236/tel.2019.92030
1,738
Downloads
8,476
Views
Citations
This article belongs to the Special Issue on
Consumer Behavior Research
Characteristics of Physical Fitness and Age-Related Changes in People over 60 Years of Age
(Articles)
Yifei Wang
Open Journal of Social Sciences
Vol.10 No.6
,June 16, 2022
DOI:
10.4236/jss.2022.106003
116
Downloads
900
Views
Citations
Sovereign Marketing: A New Strategy of Marketing
(Articles)
Gouher Ahmed
Theoretical Economics Letters
Vol.7 No.5
,August 18, 2017
DOI:
10.4236/tel.2017.75100
2,473
Downloads
7,806
Views
Citations
This article belongs to the Special Issue on
Economics and Management Strategies
The Effect of Consumer Attitude on the Effect of Social Media Marketing on Hospital Promotion Activities through Content Marketing
(Articles)
Busra Yuceer
,
Omer Faruk Sarkbay
,
Murat Basal
Open Journal of Social Sciences
Vol.12 No.2
,February 27, 2024
DOI:
10.4236/jss.2024.122021
90
Downloads
363
Views
Citations
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