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Affiliation
ISSN
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E-Marketing and Its Strategies: Digital Opportunities and Challenges
(Articles)
Allam Jaas
Open Journal of Business and Management
Vol.10 No.2
,March 22, 2022
DOI:
10.4236/ojbm.2022.102046
2,177
Downloads
22,531
Views
Citations
A Conceptual Framework to Unmask the Relationship between Marketing Mix Strategies, Marketing Culture and Sales Performance of Ugandan Manufacturing Firms
(Articles)
Mabel Birungi Komunda
,
Aihie Osarenkhoe
,
Daniella Fjellström
,
Justus Katusabe
,
Victor Nyongyera
Journal of Service Science and Management
Vol.16 No.6
,November 24, 2023
DOI:
10.4236/jssm.2023.166037
143
Downloads
793
Views
Citations
The Future of Marketing: How Predictive Modeling Optimizes Campaign Strategies
(Articles)
Leila Sadrnia
iBusiness
Vol.15 No.4
,December 29, 2023
DOI:
10.4236/ib.2023.154018
164
Downloads
1,043
Views
Citations
Digital Marketing on LinkedIn: In-Depth Strategies for Lead Generation
(Articles)
Serveh Saeidi
,
Svend Hollensen
American Journal of Industrial and Business Management
Vol.14 No.5
,May 9, 2024
DOI:
10.4236/ajibm.2024.145033
67
Downloads
376
Views
Citations
Study of Green Behavior with a Focus on Mexican Individuals
(Articles)
Eva CONRAUD-KOELLNER
,
Luis Arturo RIVAS-TOVAR
iBusiness
Vol.1 No.2
,December 18, 2009
DOI:
10.4236/ib.2009.12016
7,766
Downloads
12,722
Views
Citations
A Literature Review on Consumer’s Complaining Behavior and Dissatisfaction: Implication of Marketing Strategies with Special Reference to the Online Retail Sector
(Articles)
Komal
Open Journal of Business and Management
Vol.9 No.2
,February 25, 2021
DOI:
10.4236/ojbm.2021.92027
845
Downloads
7,161
Views
Citations
This article belongs to the Special Issue on
Business Administration and Management
Consumer Behavior under Social Network Platform Influencing Factors and Marketing Strategies
(Articles)
Di Zhang
,
Dongphil Chun
,
Minghao Huang
Open Journal of Business and Management
Vol.11 No.2
,March 22, 2023
DOI:
10.4236/ojbm.2023.112032
423
Downloads
1,934
Views
Citations
Relationship between Consumer Insights and Purchase Patterns across Different Generations: A Quantitative Approach
(Articles)
Max Boada
,
Daniel Burneo
,
Francisco Morocho
,
Janeth Gutiérrez
Open Access Library Journal
Vol.10 No.11
,November 30, 2023
DOI:
10.4236/oalib.1110867
38
Downloads
334
Views
Citations
Exploration of National Tourism Development, Innovation and Marketing Policies: A Case Study of Nepal Tourism Constraints
(Articles)
Lochan Kumar Batala
,
Kalpana Regmi
,
GiriRaj Sharma
,
Azmat Ullah
American Journal of Industrial and Business Management
Vol.9 No.2
,February 28, 2019
DOI:
10.4236/ajibm.2019.92027
1,684
Downloads
6,346
Views
Citations
A Case Study of the Marketing Tools Coffee Shop Owners Use to Sustain Businesses
(Articles)
Abi Adeleke
Open Journal of Business and Management
Vol.8 No.2
,March 18, 2020
DOI:
10.4236/ojbm.2020.82044
2,995
Downloads
40,496
Views
Citations
E-Commerce Enterprise Marketing Management: Realistic Dilemma, Main Incentives and Resolution Strategies
(Articles)
Chenjie Li
Open Journal of Social Sciences
Vol.8 No.7
,July 23, 2020
DOI:
10.4236/jss.2020.87020
867
Downloads
2,259
Views
Citations
Perception and Preferences of Consumers in the Retail Sector: A Case Study in the City of Loja-Ecuador
(Articles)
Max Boada
,
Maria Boada
,
Francisco Morocho
Open Journal of Business and Management
Vol.11 No.3
,May 31, 2023
DOI:
10.4236/ojbm.2023.113074
164
Downloads
1,651
Views
Citations
Artificial Intelligence in the Management of Textile Companies: A Contextual Analysis
(Articles)
Marco Vinicio Cevallos Bravo
,
William Marcelo Ponce Iturralde
Open Journal of Business and Management
Vol.12 No.2
,March 20, 2024
DOI:
10.4236/ojbm.2024.122050
66
Downloads
316
Views
Citations
Is E-Marketing the Future of Marketing Field
(Articles)
Paulus H. A. Andreki
,
Rashad Yazdanifard
American Journal of Industrial and Business Management
Vol.4 No.7
,July 9, 2014
DOI:
10.4236/ajibm.2014.47040
10,180
Downloads
19,440
Views
Citations
The Effect of Phenomenon in Social Media Marketing Activities
(Articles)
Dilek Kiraz
,
Murat Basal
Open Journal of Business and Management
Vol.12 No.2
,March 21, 2024
DOI:
10.4236/ojbm.2024.122051
96
Downloads
526
Views
Citations
Guerrilla Marketing—Innovative or Parasitic Marketing?
(Articles)
Gerd Nufer
Modern Economy
Vol.4 No.9A
,August 15, 2013
DOI:
10.4236/me.2013.49A001
13,557
Downloads
25,694
Views
Citations
This article belongs to the Special Issue on
Marketing Management
Sovereign Marketing: A New Strategy of Marketing
(Articles)
Gouher Ahmed
Theoretical Economics Letters
Vol.7 No.5
,August 18, 2017
DOI:
10.4236/tel.2017.75100
2,472
Downloads
8,219
Views
Citations
This article belongs to the Special Issue on
Economics and Management Strategies
Education Marketing Research
(Articles)
Xiaogang Yang
Theoretical Economics Letters
Vol.6 No.5
,October 21, 2016
DOI:
10.4236/tel.2016.65111
3,426
Downloads
9,341
Views
Citations
Language Learning Strategies Based on the Educational Concept of Innovation and Entrepreneurship
(Articles)
Zhaojun Chen
Open Access Library Journal
Vol.3 No.6
,June 24, 2016
DOI:
10.4236/oalib.1102780
3,386
Downloads
9,016
Views
Citations
Studying the Status of Marketing Mix (7Ps) in Consumer Cooperatives at Ilam Province from Members’ Perspectives
(Articles)
Purashraf Yasanallah
,
Vahid Bidram
American Journal of Industrial and Business Management
Vol.2 No.4
,October 31, 2012
DOI:
10.4236/ajibm.2012.24025
21,200
Downloads
39,470
Views
Citations
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