In the Web2.0 Era, Social Media Marketing Brings Business Opportunities to Enterprises - Open Journal of Business and Management

OJBM > Vol.8 No.2, March 2020

In the Web2.0 Era, Social Media Marketing Brings Business Opportunities to Enterprises ()

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DOI: 10.4236/ojbm.2020.82057 1,292 Downloads 4,510 Views Citations

Author(s)

Yue Fang

Affiliation(s)

School of Finance, Anhui University of Finance and Economics, Bengbu, China.

ABSTRACT

In the web2.0 era, more and more companies use social media as a marketing tool. Based on the use of social media such as Facebook and YouTube, enterprise’s propaganda has become global and more widespread. What’s more, SME (small and medium-sized enterprises) which is not able to carry out large-scale publicity will also gain the capacity to use social platform to extend the number of audiences, bringing more opportunities for the enterprise development.

KEYWORDS

Web2.0, Social Media, Marketing Strategy, Purchase Intention

Share and Cite:

Fang, Y. (2020) In the Web2.0 Era, Social Media Marketing Brings Business Opportunities to Enterprises. Open Journal of Business and Management, 8, 923-931. doi: 10.4236/ojbm.2020.82057.

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