Author(s)

Mustafa Günay

Head of Design Department, Gelişim Vocational School, Istanbul Gelişim University, Istanbul, Turkey.

The art and visual communication design products also are significantly influenced by the development of technology, dissemination of means of communication and rapid advancement of consumption society. Along with the consumption society, serious changes started to occur in the interpretation and usage of art. Among the visual communication arts, absolutely the most important issue is the graphic design. The most prominent function of graphic design is to realize the introduction of a certain message or product by using visual expressions. Visual communication creates the same feeling and emotion without it being necessary to speak a certain language among all the people. The sense of sight is the most important sense organ for the humans. The incidents happening in the environment, the existing objects and situations are first identified upon being seen and tried to be understood. The information obtained through the sense of sight can be remembered more clearly than the information obtained via other senses. Therefore, it can be suggested for sure that seeing comes before speaking. In this study, the explorative research method has been utilized to investigate the concept of design in visual communication. The studies conducted previously by various researchers in various fields of visual communication were reviewed and the topic of design in visual communication was tried to be revealed based on the obtained findings. From this point onwards, it was found out that the importance of design in visual communication increased after the modern period and visual communication was benefitted from in many areas. Examining the point reached by design in visual communication today, it can be argued that such component is used very heavily on advertising and social media and even it has spread to every point which our eyes can see. Visual communication on the society and individuals had become a means of communication which is very widely used and needed today. It has been concluded that visual communication is applied in all activity areas of daily life and this situation has become highly important.

Visual Communication, Design, Graphic Design

Günay, M. (2021) Design in Visual Communication. Art and Design Review, 9, 109-122. doi: 10.4236/adr.2021.92010.