Author(s)

Khaya Gqibitole

University of Zululand, Richards Bay, South Africa.

Apartheid was a deeply devastating system to the aspirations, dignity and human rights of black people. Apartheid, though, united them in their struggle for justice which culminated in the 1994 general elections. Despite the attainment of independence, though, black women still had to contend with another form of oppression—patriarchy. This study investigates stereotypical gender representation of women in Xhosa radio plays. The study used a qualitative approach and analyzed radio plays that were broadcast in the apartheid years. Two radio plays; Thamsanqa’s Buzani Kubawo (ask father) and Kheswa’s USomagqabi were analyzed in order to understand how women were written into the plays. Radio plays were decidedly gendered inappropriate and unapologetically biased towards men. In this regard, the study deployed the feminist poststructuralist theory and suggested possibilities for the attainment of women’s emancipation in the new dispensation. It offered that women should challenge the plays’ propagation of gender inequality that hinders women’s equal rights by heeding Cixous’ call that “woman must write woman”. The double oppression of women because of their skin color and gender can only be defied when women themselves tell their own stories. Therefore, the study recommended gender-sensitive radio content and an inclusive staffing at the SABC so as to ensure that radio plays carry a transformative agenda that breaks gender stereotypes such as inequality, marginalization and oppressive marriages. The plays must champion socio-cultural realignment and promote equal education as well as meaningful involvement of women in decision making.

Apartheid, Marginalization, Gender Inequality, Marriage, Radio Plays

Gqibitole, K. (2020) Imagining Women: Cultural Representation of Women and Gender in Xhosa Radio Plays Pre-1994. Open Journal of Social Sciences, 8, 265-277. doi: 10.4236/jss.2020.88022.