Usability Evaluation of Independent-Sales B2C Fashion Website Based on Consumer’s Perspective

Min Li, Yue-ying Ren, Zhu Zhu

Fashion institute, donghua university, shanghai, China.

DOI: 10.4236/ib.2013.53B020                

Abstract

Based on consumer’s perspective, according to Microsoft Usability Guidelines (MUG), evaluation system of independent-sales B2C fashion website usability was established. Six independent-sales B2C fashion websites were selected to be tested. The questionnaire results were analyzed by gray correlation analysis, two-step cluster analysis and hierarchical cluster analysis, leading to a usability classification and characteristic description, which indicated the quality of usability of the selected fashion websites.

Keywords

Consumer’s Perspective; Usability Evaluation; B2C Fashion Website; Microsoft Usability Guidelines; Gray Correlation Analysis; Cluster Analysis

Conflicts of Interest

The authors declare no conflicts of interest.

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