The Effect of Pull Power of Karaoke Television-set Service on the Inner Need of Consumer

Jiun-Hung Lin

Department of Marketing and Logistics Management, China University of Technology, No. 530, Sec. 3, Jhong-Shan Road, Hukou Township, Hsin Chu County, 3.

DOI: 10.4236/ib.2013.53B011                

Abstract

KTV is an important recreation activity in Taiwan. Since the recreation activities are more diversified because of the progress of information technology and the leisure policy of government lead to many free recreation places and activities existed, KTV service as a kind of recreation activities but not free and face a keener competition. This study tries to explore how to strengthen the thrust for consumer to choose KTV as their recreation activity through understanding the motivations for KTV consumption with empirical data and provides suggestions to help improve the KTV service.

Keywords

Motivation; Karaoke TV (KTV)

Conflicts of Interest

The authors declare no conflicts of interest.

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