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Paper-Based Affect Misattribution Procedure for Implicit Measurement

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DOI: 10.4236/psych.2015.612149    3,613 Downloads   4,087 Views  

ABSTRACT

The Affect Misattribution Procedure (AMP) (Payne et al., 2005) can measure implicit attitudes based on a conceptually different procedure from the Implicit Association Test (IAT) (Greenwald et al., 1998). We aim to improve the administrative advantage of the AMP by converting it into a paper-based performance test so that it can collect massive data easily without using a computer for each examinee. We conduct three Paper-based AMP experiments to achieve the typical AMP results with large effect sizes (Study 1), obtain sufficient reliability by the test-retest method (Study 2), and find a similar phenomenon of the disappearance of misattribution when participants evaluate the primes consciously prior to the target evaluation (Study 3).

Conflicts of Interest

The authors declare no conflicts of interest.

Cite this paper

Mori, K. and Uchida, A. (2015) Paper-Based Affect Misattribution Procedure for Implicit Measurement. Psychology, 6, 1531-1538. doi: 10.4236/psych.2015.612149.

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